Brooke Cowling | Co-founder & COO, Digital of Things Having punched above its weight to emerge as the region’s tourism and financial hub, Dubai aims to diver...

Aditi Kant | Director of UX & Research, Digital of Things Throughout the region digital accessibility is changing year after year. As accessibility gains in ...

2019 has been a good year here at Digital of Things. We had over 400 participants get involved in different forms of user research at our lab in Dubai. Based...

Tech jobs make up 11 out of 15 of the most emerging roles in the UAE 50% of UAE firms say finding qualified digital talent is “significantly challenging” Tod...

The e-commerce space is growing, along with its complications. Consumers continue to shift their spending and purchasing habits in order to reap the benefits...

By Aditi Kant While chatbots are relatively new, you might not know them as you do today without Alan Turing’s famous Turing Test, established way back in 19...

Take a look at this image. Off the bat, you’d write this website off as a total UX nightmare, right? If you agree, you’ll be shocked to know that this websit...

Mobile devices are constantly getting faster, more advanced and being built with more capabilities. Subsequently, this has resulted in a wide-spread mobile-f...

Mobile devices are small but mighty. In the last decade, mobile devices have evolved to such an advanced state, there are stacks of capabilities no one could...

Sudipt Shah | Founder & CEO, Digital of Things When designing User Experience (UX), there are a number of heuristics UX-ers need to consider. Design and UI a...

Think about the last few websites you visited. There’s a high probability that a good number of these visits were made using a mobile device. If this rings t...

The UAE is one of the most culturally diverse countries in the world. With over 200 nationalities and various cultural differences at play, how do you unders...

Sudipt Shah | Founder & CEO, Digital of Things Rumour has it that by 2020, customer experience will overtake price and product quality as the key brand diffe...

Take a quick moment and think about the last time you were on a social networking site like Instagram or Facebook. Does anything stick out about that experie...

In case you missed it, last week on the blog we talked about consistency, clarity and standards. Today, last but not least, UX Principle #10 - User control a...

In case you missed it, yesterday on the blog we talked about why you need to think about all customer intents in order to make the experience efficient and f...

In case you missed it, yesterday we talked about the importance of showing errors up front. Today, efficiency and flexibility. Have you ever noticed how Airb...

In case you missed it, yesterday's post was all about recognition over recall - don't make your users do all the work, take an educated guess instead. Today w...

In case you missed it, yesterday we discussed the importance of automating behind the scenes to reduce effort for your customers. Continuing in the same vein...

In case you missed it, last time we talked about the importance of keeping your users updated and using microinteractions to indicate when a task has been re...