UX principle #2 - make it user-centric through personalisation.

  • By
    Brooke Cowling
    September 19, 2018
    February 8, 2023

In case you missed it, yesterday we demonstrated the importance of presenting your content in a natural and logical order, using words and phrases your customers understand. Today’s blog post is all about making it user-centric through personalisation.

We’ve touched on personalisation in the past, specifically how Apple Music use gamification to encourage their users to pick the artists and genres they like.

Personalisation only works when there is a win win for the user and the business. If you want your customers to take the time to set their preferences and give you valuable data, you need to show the benefit of doing so up-front. If the user feels that giving more information will make his or her experience better, they are more likely to complete the task.

Take Thread for example, they want their customers to choose their personal style upfront, whether it’s weekend wear, favourite workwear and even their dinner date look. Why? So they can recommend clothes to the user based on their personal preferences for each occasion. That’s pretty cool.

So what do Thread get out of it? Well they know what their customers like for starters, which means they can target them with relevant products, leading to higher conversions and fewer drop offs.

How do they do it? Is it a long boring form? No. It’s as easy as a click of a button. They make the experience easy, and even fun! The user knows upfront if they do this, the clothing options will be much more relevant and personalised so they are incentivised to do it.

In short, show the value of customising preferences early on so you can make better, personalised recommendations based on your user’s preferences. In return, you'll get access to user insights and behaviours to improve the user experience!

Tomorrow, minimalist design and aesthetics. You don't want to miss it!


Tags

Other articles you may like.

We took time out to chat with Sudipt Shah, our CEO and co-founder, as well as Doaa Badran, one of our talented UX researchers ahead of Digital of Things launch in the Kingdom of Saudi Arabia. Hereʼs everything they had to say about what the future holds as the business branches out…

Launching in the KSA

  • By
    Digital of Things
    May 2, 2023
    May 16, 2023

We took time out to chat with Sudipt Shah, our CEO and co-founder, as well as Doaa Badran, one of our talented UX researchers ahead of Digital of Things launch in the Kingdom of Saudi Arabia. Hereʼs everything they had to say about what the future holds as the business branches out…

Culture
all
We chatted with Rana Mansour, learning how she started in UX, where she sees the industry heading and her advice for budding UX Designers. Take a read…

Rana: Our talented UX and research lead

  • By
    Digital of Things
    April 19, 2023
    May 3, 2023

We chatted with Rana Mansour, learning how she started in UX, where she sees the industry heading and her advice for budding UX Designers. Take a read…

Culture
all
We sat down with Elvina Shagvaleyeva to learn about her career background in Kazakhstan and the cultural differences she’s experienced since moving to Dubai.

Elvina's story: our very own self-made UX expert

  • By
    Digital Of Things
    March 27, 2023
    May 3, 2023

We sat down with Elvina Shagvaleyeva to learn about her career background in Kazakhstan and the cultural differences she’s experienced since moving to Dubai.

Culture
all