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Our latest UX articles and thought pieces.

How the UX of food delivery apps in UAE measure up

How the UX of food delivery apps in UAE measure up

  • How the UX of food delivery apps in UAE measure up
  • By
    Yonette de Ru
    June 14, 2021
    July 28, 2021

The recipe to delivering an incredible food delivery app. With a huge convenience culture in the UAE and a relatively young population from all over the world, with one of the highest smartphone penetrations, it's no wonder customers are demanding seamless, efficient experiences from brands. This, coupled with the pandemic, has given rise to many on-demand apps in the last few years, especially in the food delivery sector.

Mobile app
UX / UI design
User research
all
UX Shift: Adapting to the changing environment in 2021.

UX Shift: Adapting to the changing environment in 2021.

  • UX Shift: Adapting to the changing environment in 2021.
  • By
    Aditi Kant
    December 31, 2020
    July 28, 2021

When the year 2020 began, it was looking like a promising year for digital growth. We never anticipated that it will be a year of digital boom.

UX / UI design
all
Overcome the dark side of UX (part 3)

Overcome the dark side of UX (part 3)

  • Overcome the dark side of UX (part 3)
  • By
    Yonette de Ru
    June 24, 2020
    July 28, 2021

Welcome to the last part of the series where I've taken you on trips to galaxies far far away in the Star Wars universe. The fictional characters you’ve met along the way serve as a reference to resonate with as we unveiled the dark forces of UX that exist in our world.

UX / UI design
all
Chatbots — who’s doing it well, and how are they doing it?

Chatbots — who’s doing it well, and how are they doing it?

  • Chatbots — who’s doing it well, and how are they doing it?
  • By
    Aditi Kant
    June 18, 2020
    July 28, 2021

While chatbots are relatively new, you might not know them as you do today without Alan Turing’s famous Turing Test, established way back in 1950. If you’re not familiar with the Turing Test, it’s a test of a machine’s ability to exhibit intelligent behaviour comparable to, or indistinguishable from, that of a human. With its creation, Alan Turing unknowingly established the foundation for chatbots. Cool right?

Mobile app
all
Overcome the dark side of UX (part 2)

Overcome the dark side of UX (part 2)

  • Overcome the dark side of UX (part 2)
  • By
    Yonette de Ru
    May 27, 2020
    July 28, 2021

In the first part of this series, I discussed what the three types of dark patterns are (click here if you have yet to read part 1). As the first post in this series was fittingly released on Star Wars day, I used the Star Wars storyline as a reference which will continue throughout the remainder of the series.

UX / UI design
all
Overcome the dark side of UX (Part 1)

Overcome the dark side of UX (Part 1)

  • Overcome the dark side of UX (Part 1)
  • By
    Yonette de Ru
    May 4, 2020
    July 28, 2021

I personally love the Star Wars films for it’s creativity and storyline and decided to use it as a reference in this upcoming 3 part series which will explain and outline the existing dark patterns in the UX industry and give guidelines on how to overcome and/or avoid these dark forces.

UX / UI design
all
How to avoid cognitive bias in research & design.

How to avoid cognitive bias in research & design.

  • How to avoid cognitive bias in research & design.
  • By
    Aditi Kant
    April 20, 2020
    July 28, 2021

As designers and researchers, we fight our biases each day at work to be more efficient and effective in our approach to research and design. It’s important to ensure that the way data is collected along with the data itself is not impaired by an ignorance of cognitive biases, in order to provide meaningful value to our clients and customers. Being ‘blissfully unaware’ is no longer an excuse when it comes to conducting interviews and asking questions.

UX / UI design
User research
all
Your go to guide for hitch-free eye-tracking studies

Your go to guide for hitch-free eye-tracking studies

  • Your go to guide for hitch-free eye-tracking studies
  • By
    Aditi Kant
    March 31, 2020
    July 28, 2021

Eye-tracking and eye-tracking studies have been commercially used since the late 1990s, but it’s origins can be traced back to the 1800’s when ophthalmologists conducted various studies on how humans read and interpret text.

User research
all
Local Talent Must Evolve To Fuel Dubai’s Growing Digital Economy

Local Talent Must Evolve To Fuel Dubai’s Growing Digital Economy

  • Local Talent Must Evolve To Fuel Dubai’s Growing Digital Economy
  • By
    Brooke Cowling
    February 27, 2020
    July 28, 2021

Having punched above its weight to emerge as the region’s tourism and financial hub, Dubai aims to diversify its economy further and establish itself as the GCC’s center for innovation.

UX / UI design
E-commerce
all
State of digital accessibility in the UAE

State of digital accessibility in the UAE

  • State of digital accessibility in the UAE
  • By
    Aditi Kant
    February 17, 2020
    August 26, 2021

Throughout the region digital accessibility is changing year after year. As accessibility gains in popularity, many challenges are brought to light on the existing ‘accessibility condition’ here in the region.

UX / UI design
Accessibility
all
UX Shift: Giving UAE customers what they want in 2020...

UX Shift: Giving UAE customers what they want in 2020...

  • UX Shift: Giving UAE customers what they want in 2020...
  • By
    Aditi Kant
    December 30, 2019
    July 28, 2021

2019 has been a good year here at Digital of Things. We had over 400 participants get involved in different forms of user research at our lab in Dubai. Based on that data, we uncovered many useful insights – but one aspect caught our eye – which was that regionally, people are hungry for digitalisation, but the unpleasant & sometimes non-existent user experience drives them to use traditional, more familiar channels like phone calls.

UX / UI design
all
Shopping cart abandonment. The struggle is real.

Shopping cart abandonment. The struggle is real.

  • Shopping cart abandonment. The struggle is real.
  • By
    Aditi Kant
    July 4, 2019
    July 28, 2021

The e-commerce space is growing, along with its complications. Consumers continue to shift their spending and purchasing habits in order to reap the benefits of e-commerce, including the convenience of receiving products straight to their door, saving time by not having to visit a store, and finding products quickly and more easily than in-store. It’s an exciting time to be a retailer in the e-commerce space!

UX / UI design
E-commerce
all
Why is it that some badly designed websites still do amazingly well?

Why is it that some badly designed websites still do amazingly well?

  • Why is it that some badly designed websites still do amazingly well?
  • By
    Aditi Kant
    May 6, 2019
    August 5, 2021

Take a look at this image. It is from Lingscars.com in the UK. Surprisingly, the website is very popular!

UX / UI design
User research
all
Why is mobile conversion lower than desktop conversion and does this have to be the case?

Why is mobile conversion lower than desktop conversion and does this have to be the case?

  • Why is mobile conversion lower than desktop conversion and does this have to be the case?
  • By
    Aditi Kant
    March 18, 2019
    July 28, 2021

Mobile devices are constantly getting faster, more advanced and being built with more capabilities. Subsequently, this has resulted in a wide-spread mobile-first approach to browsing online. In a world of targeted ads and endless options, it’s no wonder people do a lot of browsing on their mobile devices.

Mobile app
all
Designing great mobile experiences can be the 'make it or break it' factor in user retention.

Designing great mobile experiences can be the 'make it or break it' factor in user retention.

  • Designing great mobile experiences can be the 'make it or break it' factor in user retention.
  • By
    Aditi Kant
    February 21, 2019
    July 28, 2021

Mobile devices are small but mighty. In the last decade, mobile devices have evolved to such an advanced state, there are stacks of capabilities no one could have imagined just 20 years ago. These handheld devices can instantly do tasks that used to require huge computers.

UX / UI design
Mobile app
all
In today’s growing culture of impatience, efficiency is key

In today’s growing culture of impatience, efficiency is key

  • In today’s growing culture of impatience, efficiency is key
  • By
    Sudipt Shah
    January 30, 2019
    July 28, 2021

When designing User Experience (UX), there are a number of heuristics UX-ers need to consider. Design and UI always feature as high priority and you see many websites with cool looking features, from parallax scrolling, full bleed images, and subtle animations, wide image shots etc. Sure, these all play a big part in the overall experience, but sometimes, users just want to be able to complete a task as quickly as possible. A key UX principle, which unfortunately is sometimes overlooked, is efficiency.

UX / UI design
all
Understanding the importance of a mobile-first approach.

Understanding the importance of a mobile-first approach.

  • Understanding the importance of a mobile-first approach.
  • By
    Yonette de Ru
    January 27, 2019
    July 28, 2021

Think about the last few websites you visited. There’s a high probability that a good number ofthese visits were made using a mobile device. If this rings true, you’re definitely not alone (anddon’t worry - we’re not here to judge you on your possible mobile phone addiction).

Mobile app
all
Crossing the Cultural Barrier - 4 key takeaways.

Crossing the Cultural Barrier - 4 key takeaways.

  • Crossing the Cultural Barrier - 4 key takeaways.
  • By
    Yonette de Ru
    January 24, 2019
    July 28, 2021

The UAE is one of the most culturally diverse countries in the world. With over 200 nationalities and various cultural differences at play, how do you understand your customers and design a UX strategy to meet their growing expectations?

UX / UI design
all
Evolution of UX in the UAE

Evolution of UX in the UAE

  • Evolution of UX in the UAE
  • By
    Sudipt Shah
    January 9, 2019
    August 3, 2021

Rumour has it that by 2020, customer experience will overtake price and product quality as the key brand differentiator. In a time of increased competition, shorter attention spans, and most things available at the touch of a button, this makes a lot of sense.

UX / UI design
all
How much does psychology play a part in UX?

How much does psychology play a part in UX?

  • How much does psychology play a part in UX?
  • By
    Sudipt Shah
    October 15, 2018
    July 28, 2021

Take a quick moment and think about the last time you were on a social networking site like Instagram or Facebook. Does anything stick out about that experience? I bet you aren’t able to recall more than half of what you saw. These days, between catchy article headlines, product placements, advertisements and aesthetically pleasing images and designs, we have millions of different things fighting for our attention.

UX / UI design
all
UX Principle #10 - User control and freedom.

UX Principle #10 - User control and freedom.

  • UX Principle #10 - User control and freedom.
  • By
    Brooke Cowling
    September 30, 2018
    August 3, 2021

In case you missed it, last week on the blog we talked about consistency, clarity and standards. Today, last but not least, UX Principle #10 - User control and freedom!

UX / UI design
all
UX Principle #9 - Consistency, clarity and standards.

UX Principle #9 - Consistency, clarity and standards.

  • UX Principle #9 - Consistency, clarity and standards.
  • By
    Brooke Cowling
    September 27, 2018
    July 28, 2021

In case you missed it, yesterday on the blog we talked about why you need to think about all customer intents in order to make the experience efficient and flexible for the user. Today, we’re discussing consistency, clarity and standards. Let’s look at them one by one.

UX / UI design
all
UX Principle #8 - Flexibility and efficiency.

UX Principle #8 - Flexibility and efficiency.

  • UX Principle #8 - Flexibility and efficiency.
  • By
    Brooke Cowling
    September 26, 2018
    July 28, 2021

In case you missed it, yesterday we talked about the importance of showing errors up front. Today, efficiency and flexibility.

UX / UI design
all
UX Principle #7 - Reduce cognitive load through error prevention.

UX Principle #7 - Reduce cognitive load through error prevention.

  • UX Principle #7 - Reduce cognitive load through error prevention.
  • By
    Brooke Cowling
    September 25, 2018
    July 28, 2021

In case you missed it, yesterday's post was all about recognition over recall - don't make your users do all the work, take an educated guess instead. Today we’re looking at how you can prevent a user error before it happens. This one is short and sweet!

UX / UI design
all
UX Principle #6 - Recognition over recall.

UX Principle #6 - Recognition over recall.

  • UX Principle #6 - Recognition over recall.
  • By
    Brooke Cowling
    September 24, 2018
    July 28, 2021

In case you missed it, yesterday we discussed the importance of automating behind the scenes to reduce effort for your customers.

UX / UI design
all
UX Principle #5 - Automate, automate, automate!

UX Principle #5 - Automate, automate, automate!

  • UX Principle #5 - Automate, automate, automate!
  • By
    Brooke Cowling
    September 23, 2018
    July 28, 2021

In case you missed it, last time we talked about the importance of keeping your users updated and using microinteractions to indicate when a task has been registered or completed.

UX / UI design
all
UX Principle #4 - Status and feedback. Reduce cognitive load by keeping users updated.

UX Principle #4 - Status and feedback. Reduce cognitive load by keeping users updated.

  • UX Principle #4 - Status and feedback. Reduce cognitive load by keeping users updated.
  • By
    Brooke Cowling
    September 21, 2018
    August 3, 2021

In case you missed it, yesterday we talked about how a website with a clean and simple design works really well if you’re selling a product concept.

UX / UI design
all
UX Principle #3 - Minimalist design and aesthetics.

UX Principle #3 - Minimalist design and aesthetics.

  • UX Principle #3 - Minimalist design and aesthetics.
  • By
    Brooke Cowling
    September 20, 2018
    July 28, 2021

In case you missed it, yesterday we explored personalisation and showed the value of getting your users to set their preferences early on so you can make better, personalised recommendations. Today, the great debate. Minimalist design and aesthetics.

UX / UI design
Mobile app
all
UX Principle #2 - Make it user-centric through personalisation.

UX Principle #2 - Make it user-centric through personalisation.

  • UX Principle #2 - Make it user-centric through personalisation.
  • By
    Brooke Cowling
    September 19, 2018
    July 28, 2021

In case you missed it, yesterday we demonstrated the importance of presenting your content in a natural and logical order, using words and phrases your customers understand. Today’s blog post is all about making it user-centric through personalisation.

UX / UI design
E-commerce
Mobile app
all
UX Principle #1 - Make it user-centric by matching the real world.

UX Principle #1 - Make it user-centric by matching the real world.

  • UX Principle #1 - Make it user-centric by matching the real world.
  • By
    Brooke Cowling
    September 18, 2018
    July 28, 2021

In case you missed it, yesterday we touched on the importance of giving your customers a memorable experience by reducing cognitive load and making the experience user-centric. Today we’ll show you how to make it user-centric by matching the real world - one of the key UX principles.

UX / UI design
all
Creating a memorable user experience - 10 UX principles.

Creating a memorable user experience - 10 UX principles.

  • Creating a memorable user experience - 10 UX principles.
  • By
    Brooke Cowling
    September 17, 2018
    July 28, 2021

People often ask "what does good UX look like?". More often than not, people argue it’s how it looks, especially in the Gulf region which is not as digitally mature. Other people say it’s how it works, which is partly true, but again, not the right answer. Yes, design and functionality are important, but we're here to let you in on a little secret: good UX is about how it makes you FEEL.

UX / UI design
E-commerce
Mobile app
all
The importance of microinteractions.

The importance of microinteractions.

  • The importance of microinteractions.
  • By
    Brooke Cowling
    September 16, 2018
    July 28, 2021

When was the last time you downloaded a song? Did you excitedly watch the status of your download while you waited? That progress indicator you were watching was a microinteraction, my friend! As you may already know, with great user experience and user interface design “the devil is in the details.” You can’t have an amazing digital experience if the details aren’t thought through and executed well. If microinteractions are designed successfully, they make a mediocre experience great, memorable and leave users wanting to return.

UX / UI design
Mobile app
E-commerce
all
Good UI doesn’t necessarily equal good UX!

Good UI doesn’t necessarily equal good UX!

  • Good UI doesn’t necessarily equal good UX!
  • By
    Sudipt Shah
    August 30, 2018
    July 28, 2021

A major shift in the digital landscape is happening and an increasing number of companies are focusing on their users’ digital experiences.

UX / UI design
E-commerce
all