Our Usability Lab.

Taking user testing and research even further with our in-house UX lab.

‍Your customers are unique. We study how they behave, think, feel and even what their faces tell us.

How does it work?

In a nutshell, we bring your customers into our state-of-the-art usability lab and observe how they interact with your digital product. If you prefer to run your own usability tests, customer interviews or focus groups, you can hire our fully-equipped lab which includes the research equipment, software and audio and video technologies required to run your research studies .

Have a look inside our lab.

Test devices
Laptop
Cameras
Microphones
Mobile device
stand
Eye tracking
Servers
Digital of Things - in-house lab
  • Ceiling microphone array
    Ceiling microphone with
    superior audio pick up
  • Blue snowball
    Classic studio quality
    USB microphone
  • MobileTesting Device to be paced here
  • Desktop/Laptop
    Mirroring device to showcase
    the test in progress
  • Cameras Ceiling cameras with 360 degree view
  • Mobile device stand Optimised for different devices and setups
  • Eye tracker Device to create visual heatmaps
  • Servers Voice and image recording storage platform

Our user testing lab.

Our purpose-built lab is equipped with the most advanced testing hardware and software in the market, such as eye-tracking and emotional tracking. We have viewing and recording facilities with a one-way mirror, as well as a comfortable living room environment for our testers. Our lab is equipped to test and research on a variety of stimuli from desktops, tablets, mobile apps to TVs and even printed materials. Click on the pictures below to see more.

Observation room

Digital of things observation room

Mobile device stand

Mobile device stand

Lab room

Lab room

Lounge

Digital of things lounge

Office entrance

Office entrance of digital of things

Control room

Control room of digital of things

We use world-class technology to help understand
user behaviour like never before.

Digital of Things - eye tracking

Eye tracking.

With eye tracking glasses and software, eye tracking allows you to visualise key areas of your website or mobile application by analysing heatmaps of where your users look while navigating.

Digital of Things - facial emotions

Facial emotions.

Using emotional analysis, you can understand when your user is happy, sad, surprised, scared and even disgusted, while they engage with your brand.

User research process.

We are experts in user research and take care of everything from recruiting participants to creating actionable insights.

1

Project initiation

2

Recruitment

3

Session planning

4

Research sessions

5

Analysis & reporting

In-house recruitment.

Recruitment of participants is one of our strongest points. We have extensive experience in recruiting all types of users that fit your criteria. We take care of everything including screening, scheduling, managing consent forms and NDAs and participant incentives so you can focus on the research study.

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