Our user testing lab.

Our purpose-built lab is equipped with the most advanced testing hardware and software in the market, such as eye-tracking and emotional tracking. We have viewing and recording facilities with a one-way mirror, as well as a comfortable living room environment for our testers. Our lab is equipped to test and research on a variety of stimuli from desktops, tablets, mobile apps to TVs and even printed materials. Click on the pictures below to see more.

Observation room

Mobile device stand

Lab room

Lounge

Office entrance

Control room

We use world-class technology to help understand
user behaviour like never before.

Eye tracking.

With eye tracking glasses and software, eye tracking allows you to visualise key areas of your website or mobile application by analysing heatmaps of where your users look while navigating.

Facial emotions.

Using emotional analysis, you can understand when your user is happy, sad, surprised, scared and even disgusted, while they engage with your brand.

In-house recruitment.

Recruitment of participants is one of our strongest points. We have extensive experience in recruiting all types of users that fit your criteria. We take care of everything including screening, scheduling, managing consent forms and NDAs and participant incentives so you can focus on the research study.