Taking user testing and research even further with our in-house UX lab.
Your customers are unique. We study how they behave, think, feel and even what their faces tell us.
In a nutshell, we bring your customers into our state-of-the-art usability lab and observe how they interact with your digital product. If you prefer to run your own usability tests, customer interviews or focus groups, you can hire our fully-equipped lab which includes the research equipment, software and audio and video technologies required to run your research studies .
Our purpose-built lab is equipped with the most advanced testing hardware and software in the market, such as eye-tracking and emotional tracking. We have viewing and recording facilities with a one-way mirror, as well as a comfortable living room environment for our testers. Our lab is equipped to test and research on a variety of stimuli from desktops, tablets, mobile apps to TVs and even printed materials. Click on the pictures below to see more.
Observation room
Mobile device stand
Lab room
Lounge
Office entrance
Control room
With eye tracking glasses and software, eye tracking allows you to visualise key areas of your website or mobile application by analysing heatmaps of where your users look while navigating.
Using emotional analysis, you can understand when your user is happy, sad, surprised, scared and even disgusted, while they engage with your brand.
We are experts in user research and take care of everything from recruiting participants to creating actionable insights.