Product and experience strategy that sets you up for success

We help you define what to build, why it matters, and how it should work, with a strategy shaped by real user needs and business goals.

Strong products start with clear strategy.

We help you connect user needs, business goals, and your digital vision. Whether you're starting fresh or refining an existing product, we bring focus and direction so you build with purpose, not guesswork.

Discovery & alignment

We run workshops, discovery sessions, and UX maturity assessments to align your team and define clear goals before design begins.

Understanding your users

Using personas, behaviour mapping, and frameworks like Jobs to Be Done, we turn user research into strategic direction.

Experience mapping

We create journey maps, service blueprints, and current-to-future state flows to reveal pain points and uncover opportunity.

Structure and strategy

We define information architecture, navigation, and content structure to shape clear, usable digital experiences.

Prioritisation and planning

We help you define your MVP, prioritise features, and build a roadmap backed by UX metrics and business goals.

Team enablement

Through alignment sessions, design principles, and strategy playbooks, we support teams in scaling user-centred thinking.

How we work

From discovery to direction

We use research and workshops to shape clear, focused strategy. Our process is lean, evidence-led, and built to help you move fast and stay aligned.

Krti

Strategy and design for Kuwait banking and rewards app

Fatafeat

Understanding arabic consumers needs
Explore other case studies

Why teams prefer to work with DOT

Regionally grounded, user-centred thinking

Bilingual team with deep MENA insight

Proven tools to align teams and reduce risk

Trusted by organisations building products that deliver

Need clarity before you build?

Let's define what matters and how to get it right.