Shape experiences that keep customers coming back

We help you understand and improve the full customer journey across touchpoints, channels, and moments that shape trust, satisfaction, and loyalty.

The experience is the product

We help you improve the customer journey through clear strategy and practical action.

CX discovery

Understand the current journey through research, interviews, and mapping to uncover gaps and opportunities.

Experience mapping

Visualise key moments across channels to see what works, what doesn’t, and where to improve.

CX strategy design

Define principles, prioritise improvements, and align experience with user needs and business goals.

Cross-channel alignment

Unite teams around a shared view of the customer to deliver a more consistent, joined-up experience.

Service design

Design the people, process, and tech behind the journey to ensure the experience works seamlessly from the inside out.

Built for impact across the journey

Customer experience that drives results

We turn insight into action, aligning teams to deliver smoother journeys, stronger loyalty, and measurable business outcomes. Every engagement is shaped to your goals.

Atlantis

Creating an award-winning new tech app for aquarium visitors.

CAFU

How user research helped CAFU revolutionise car washing services
Explore other case studies

Why teams prefer to work with DOT

Regionally grounded, user-centred thinking

Bilingual team with deep regional insights

Proven tools to align teams and reduce risk

Trusted by organisations building products that deliver

Ready to improve the way customers experience your brand?

Let’s map the journey and design something better.