Through qualitative research, we provide insights into user needs, behaviours, and preferences to optimise your products and services and enhance user experience.
We specialise in Arabic research, conducting interviews, focus groups, user testing, and various research types with our experienced Arabic moderators.
We're adept at exploring digital products such as websites, apps, and digital car screens, delivering culturally relevant insights tailored to your needs.
Experience the power of our in-house remote user research tool. Conduct unmoderated tests in both English and Arabic, with a focus on participants from the MENA region. With a larger user base, gain valuable insights on a wider scale.
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We specialise in setting up and managing advanced research labs with cutting-edge equipment and facilities for data collection, observation, and usability testing.
We’ll handle every aspect of the process, from procuring high-quality equipment, tools, and software to setting up the ideal facilities for your needs.
Our team will develop templates for documenting observations, insights, and recommendations, and consent forms.
Our training will equip you with the knowledge to master the technology and apply tailored processes and templates step-by-step.
Elevate your user-centered design process through a diverse range of qualitative research methodologies.
1:1 interviews offer personalised insights, deep understanding, and valuable data for informed, user-centered decisions.
Small group discussions on a specific topic, product or service allow you to gather a diverse range of user perspectives.
By observing and interviewing users in their natural environment, you can understand their interactions with your product.
Participants thoroughly document daily experiences, thoughts, and interactions, providing a detailed perspective that uncovers subtle trends and patterns over time.
With a focus on cultural contexts and real-life settings, ethnography interviews observe participants to understand their lifestyles and product integration in daily life.
Participants perform tasks while their interactions are observed, uncovering usability issues and enhancing the user experience for more effective products.
From wireframes to live apps, digital kiosks, and vehicles, we provide usability testing at any stage of the design process.
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