User research that reveals
what really matters

We help you understand how people think, behave, and interact with your product, in Arabic and English, across the MENA region and beyond.

At DOT, we uncover insights that drive better design.

From discovery to validation, our research helps teams make confident, user-centered decisions rooted in local context.

Discovery research

Understand user needs, pain points, and behaviours before you start building.

Usability testing

Validate product concepts, prototypes, or live experiences with real users.

Interviews and field studies

Get rich, qualitative insights through moderated, in-depth research sessions.

Surveys and quantitative research

Back up hypotheses with data and patterns across your user base.

Participant recruitment

Find the right users across MENA through our vetted recruitment network.

Bilingual research (Arabic & English)

Capture cultural nuance and real sentiment through native-language sessions.

Research operations.

We specialise in setting up and managing advanced research labs with cutting-edge equipment and facilities for data collection, observation, and usability testing.

Facilities

We’ll handle every aspect of the process, from procuring high-quality equipment, tools, and software to setting up the ideal facilities for your needs.

Framework

Our team will develop templates for documenting observations, insights, and recommendations, and consent forms.

Training

Our training will equips you with the knowledge to master the technology and apply tailored processes and templates step-by-step.

Conduct research globally with our partners at UX Alliance.

Partner companies

Facilities worldwide

750

UX experts

Designed for clarity.
Delivered with care.

We manage the full research cycle, from planning and recruitment to moderation, analysis, and reporting. Whether you're launching, refining, or testing, we adapt to your needs.