User research that reveals
what really matters

We help you understand how people think, behave, and interact with your product, in Arabic and English, across the MENA region and beyond.

Discovery research

Understand user needs, pain points, and behaviours before you start building.

Usability testing

Validate product concepts, prototypes, or live experiences with real users.

Interviews and focus groups

Run bilingual interviews and focus groups - with the option of AI-assisted moderation to surface richer insight, faster.

Surveys & quantitative research

Back up hypotheses with data and patterns across your user base.

Participant recruitment

Find the right users across MENA through our vetted recruitment network.

Bilingual research

Capture cultural nuance and real sentiment through English and Arabic sessions.

Our team in action

Research operations.

We specialise in setting up and managing advanced research labs with cutting-edge equipment and facilities for data collection, observation, and usability testing.

Facilities

We’ll handle every aspect of the process, from procuring high-quality equipment, tools, and software to setting up the ideal facilities for your needs.

Frameworks

Our team will develop templates, artefacts and processes for documenting observations, insights, and recommendations

Training

Our training will equips you with the knowledge to apply tailored processes and templates step-by-step.

Conduct research globally with our partners at UX Alliance.

Partner companies

Facilities worldwide

750

UX experts

Meet UserQ.

UserQ is the first remote user research tool designed specifically for MENA. Conduct unmoderated tests in both English and Arabic, and gain access to a diverse pool of real users from the UAE, Saudi Arabia, Egypt, and beyond. Whether you're optimising a product or validating a new idea, UserQ delivers fast, actionable insights.

Learn more

How DOT delivers better research

Regional insight grounded in real cultural understanding

Bilingual researchers fluent in Arabic and English

Full-service operations with remote and in-person labs

Trusted by teams tackling complex products and services across MENA

Designed for clarity.
Delivered with care.

We manage the full research cycle, from planning and recruitment to moderation, analysis, and reporting. Whether you're launching, refining, or testing, we adapt to your needs.

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