We focus on uncovering user insights and crafting intuitive design solutions to enhance user experience and achieve business objectives.
It can be tough out there for businesses these days. But it doesn’t have to be. Whether a business succeeds or falls flat, comes down to the details.
Customer experience is the details, and understanding human behaviour is at the core.
That’s where we come in.
Benefit from our team's expertise and passion for UX. We’re a team of academically and professionally trained UX experts who genuinely love what we do and are focused on delivering results.
Through our team's extensive knowledge of the local market, you’ll get a personalised approach. We have a deep understanding of MENA and can provide you with insights to help you make decisions driven by user needs.
Our team of skilled bilingual UX designers and researchers will work with you to create and deliver digital solutions that meet the needs of your English and Arabic-speaking audiences.
Understand your user's behaviours, emotions, and wants by conducting user research tests in our usability testing lab, equipped with world-class technology and software features, including facial expression analysis and eye tracking.
Introducing UserQ, MENA's first remote user research tool. With UserQ, you can conduct unmoderated tests in English and Arabic, and tap into a diverse pool of participants from the UAE, KSA, Egypt, and beyond.
Craft delightful user experiences by testing wireframes, prototypes, interfaces, and more — anytime, anywhere. With our user testing solutions, you can gain valuable insights and optimise your designs to meet your users' needs.
visit userq >Want to see how the UX of your digital product measures up? We've built an all-in-one evaluation and scoring system just for that - the DOT Score.
Just share with us the details of your digital platform and we’ll reach out to you to help you generate a score.
Customer experience is in the details and understanding human behaviour is at the core.
Your customers are unique. We can help you understand your customer's needs, wants and behaviours through a variety of user research techniques.
We took time out to chat with Sudipt Shah, our CEO and co-founder, as well as Doaa Badran, one of our talented UX researchers ahead of Digital of Things launch in the Kingdom of Saudi Arabia. Hereʼs everything they had to say about what the future holds as the business branches out…
We chatted with Rana Mansour, learning how she started in UX, where she sees the industry heading and her advice for budding UX Designers. Take a read…
We sat down with Elvina Shagvaleyeva to learn about her career background in Kazakhstan and the cultural differences she’s experienced since moving to Dubai.