Digital of Things is the leading user research and experience design agency in the Middle East.
It can be tough out there for businesses these days. But it doesn’t have to be. Whether a business succeeds or falls flat, comes down to the details.
Customer experience is the details, and understanding human behaviour is at the core.
That’s where we come in.
Understand your user's behaviours, emotions, and wants by conducting user research tests in our usability testing lab, equipped with world-class technology and software features, including facial expression analysis and eye tracking.
As UX experts in the Middle East, we specialise in:
Want to see how the UX of your digital product measures up? We've built an all-in-one evaluation and scoring system just for that - the DOT Score.
Just share with us the details of your digital platform and we’ll reach out to you to help you generate a score.
Customer experience is in the details and understanding human behaviour is at the core.
Your customers are unique. We can help you understand your customer's needs, wants and behaviours through a variety of user research techniques.
We spoke to our Senior UX researcher Doaa Badran about writing questions for a discussion guide. Here’s what she thinks is the key to effective UX research.
The hot topic right now is ChatGPT, but it comes with a few drawbacks. We compared its capabilities to a human by asking it to write a usability testing discussion guide. Who will come out better?
Biases that our end-users may have & how this may affect our research or the way our outcome is perceived.