Where human behaviour
meets design. 

Digital of Things is the leading user research and experience design agency in the Middle East.

VIEW OUR WORK >

A better customer experience means better business.

It can be tough out there for businesses these days. But it doesn’t have to be. Whether a business succeeds or falls flat, comes down to the details.

Customer experience is the details, and understanding human behaviour is at the core.

That’s where we come in.

We create user-centric digital products and solutions for your customers.

Our usability lab.

Understand your user's behaviours, emotions, and wants by conducting user research tests in our usability testing lab, equipped with world-class technology and software features, including facial expression analysis and eye tracking.

Test devices
Laptop
Cameras
Microphones
Mobile device
stand
Eye tracking
Servers
Digital of Things - in-house lab
  • Ceiling microphone array
    Ceiling microphone with
    superior audio pick up
  • Blue snowball
    Classic studio quality
    USB microphone
  • MobileTesting Device to be paced here
  • Desktop/Laptop
    Mirroring device to showcase
    the test in progress
  • Cameras Ceiling cameras with 360 degree view
  • Mobile device stand Optimised for different devices and setups
  • Eye tracker Device to create visual heatmaps
  • Servers Voice and image recording storage platform
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We don’t just speak Arabic, we know عربي.

As UX experts in the Middle East, we specialise in:

  • Arabic user research
  • Coordinating international research through partnerships
  • Arabic-friendly UX and UI design
Digital of Things - We don’t just speak Arabic, we know Arabic.

We’re experts in UX/UI design and user research.

Digital of Things - DOT Score - all-in-one UX metric and scoring system

Evaluate your experience.

Want to see how the UX of your digital product measures up? We've built an all-in-one evaluation and scoring system just for that - the DOT Score.

Just share with us the details of your digital platform and we’ll reach out to you to help you generate a score.

EXPLORE DOT score >

Digital of Things - A better customer experience.

Understand your users.

Customer experience is in the details and understanding human behaviour is at the core.

Your customers are unique. We can help you understand your customer's needs, wants and behaviours through a variety of user research techniques.

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Yalla, GET IN TOUCH >

Work that makes an impact.

Digital of Things - UX UI Research case studyCAFUUX / UI

CAFU

UX / UI
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Digital of Things - UX UI Research case studyMashreq BankUsability testing

Mashreq Bank

Usability testing
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Digital of Things - UX UI Research case studyFatafeatUI (website revamp)

Fatafeat

UI (website revamp)
Learn More
Digital of Things - UX UI Research case studyProcter & Gamble: E-directUI

Procter & Gamble: E-direct

UI
Learn More
VIEW MORE WORK >

Awards and accolades.

Digital of Things awards and accolades
Digital of Things awards and accolades
Digital of Things awards and accolades
Digital of Things awards and accolades

Happy clients, big and small.

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Digital of Things Client listDigital of Things
Digital of Things Client listDigital of Things
Digital of Things Client listDigital of Things
Digital of Things Client listDigital of Things
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Digital of Things client testimonial
Tamer

Josh, Fatafeat

Head of Product and Data

Professional, efficient and top quality execution. DOT has been instrumental to the product development of our local digital products. Experts in their craft and professional in their approach, they have always gone over and above to deliver on time and on budget.

Digital of Things client testimonial
Tamer

Tamer, Al-Futtaim

Product Management Leader

I worked with Digital of Things on a few projects. They always came through and have really excelled at showing their value and experience. I enjoy working with the team. I never felt they were external. I always thought of them as part of the internal team. They excite well and on time.

Digital of Things client testimonial
Tamer

Joaquín, Renacen

COO

We worked with Digital of Things on a rather innovative project where users needed to test 2 different environments. The final report was very useful, with clear and insightful information, the team at Digital of Things is really awesome to work with. I totally recommend them!

Digital of Things client testimonial
Tamer

Afzal, UAE Pro League

IT Manager

Thank you very much for the designs. If there is anything I will let you know. On the other note, The experience of meeting and working with DOT was really superb. I am sure that we can keep giving DOT reasons to be proud of this relationship.

Digital of Things client testimonial
Tamer

Deana, RSA

Head of Direct Channels

Decision to work with Digital of Things has proven to be an eye opener, we quickly got to understand where are the customer experience gaps, their pain points and how the customers exactly interact with our website. We gained detailed and documented steps to improve our customer experience.

Digital of Things client testimonial
Tamer

Tariq, Postpay

Founder & CEO

We engaged in a comprehensive UI/UX project with DoT and really strongly recommend them. They have a deep understanding and expertise in UX which is unsurpassed in the region. Any business that takes their UI/UX seriously should definitely reach out to Digital of Things!

Digital of Things client testimonial
Tamer

Amanda, Mashreq Bank

Vice President, Expertise Lead UX

DoT were able to quickly adapt their service and capabilities to offer us a remote user testing service. DoT were thoroughly professional throughout the service engagement and we look forward to working with them again in the near future.

Digital of Things client testimonial
Tamer

Dorota, Liquid Retail

Ecommerce Manager

I am totally amazed by the professionalism and culture of Digital of Things. Not only they are expert in research, they are also great to work with: flexible, responsive, open minded, always digging deeper to fully understand client’s need. Strongly recommend them.

Digital of Things client testimonial
Tamer

Rami, Kanzi

Founder

Digital Of Things is one of the most professional UX/UI agencies in the region! They have an amazing team of talented individuals who are always happy to go the extra mile to make sure your business objectives are met. DOT was more of a partner and a UX trusted advisor to us.

Digital of Things client testimonial
Tamer

Maddy, Deliveroo

User Research Coordinator

Working with Digital of Things has been an absolute pleasure. They are quick to respond, flexible, and know what they are doing. You don't worry about language barriers and miscommunication. I feel as if we have worked together for years as they know exactly what we are looking for.

Digital of Things client testimonial
Tamer

Avantika, Citymax

Omni-Channel Digital Marketing Manager

Had a great experience working with DOT. Extremely well informed and professional team with expertise in the UX/ UI field. They are flexible as well and happy to work within constraints of the brand. Would definitely recommend them.

Digital of Things client testimonial
Tamer

Sally, Bio Agency

Head of Delivery and Operations

We found Digital of Things to be excellent partners. They delivered excellent observational outputs allowing us to enhance our product and move confidently to development phase. We will definitely be seeking their help on future projects in the region.

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Latest blogs articles.

What to keep in mind when creating a research discussion guide

  • By
    Doaa Badran
    March 21, 2023
    March 24, 2023

We spoke to our Senior UX researcher Doaa Badran about writing questions for a discussion guide. Here’s what she thinks is the key to effective UX research.

ChatGPT in UX research: a replacement or an assistant?

  • By
    Leen Alsiddik
    January 27, 2023
    February 10, 2023

The hot topic right now is ChatGPT, but it comes with a few drawbacks. We compared its capabilities to a human by asking it to write a usability testing discussion guide. Who will come out better?

Understanding the different types of user bias.

  • By
    Rana Mansour
    January 16, 2023
    February 11, 2023

Biases that our end-users may have & how this may affect our research or the way our outcome is perceived.

VIEW MORE BLOG ARTICLES >