In case you missed it, yesterday we talked about how a website with a clean and simple design works really well if you’re selling a product concept.
Today we’re discussing status and feedback. In other words, how to reduce cognitive load by keeping your users informed of what’s going on at a particular moment in time.
How many times have you clicked on a link or call to action and nothing appears to be happening? *tumbleweed moment*. It’s frustrating right? Correct! It leads to rage clicks and drop offs. In today’s world people are not as forgiving or as patient as they once were. When you fail to keep your users informed, you’ll lose them, it’s that simple.
So, here’s what you need to do. Give your users feedback on what is happening with the system. Microinteractions are a good way to help with that.
When it comes to status updates, it can be as simple as displaying a progress bar, people are more patient when they know what’s happening and this simple step will reduce rage clicks, drop offs, frustration and increases overall customer satisfaction.
Feedback is equally important. When I say feedback, I mean signal to the user that the task is complete. Take UBER for example. After the user selects a destination or pick-up location, the phone very subtly vibrates to indicate that the request has been registered. That’s feedback.
Apple Pay also does this, that little ‘ding’ you hear sounds when the transaction is complete so you can remove the device and get on with your day.
Remember, always show the status and indicate when a task has been registered or completed.
Check back in on Sunday, we’ll be talking about how to automate and reduce effort.
We took time out to chat with Sudipt Shah, our CEO and co-founder, as well as Doaa Badran, one of our talented UX researchers ahead of Digital of Things launch in the Kingdom of Saudi Arabia. Hereʼs everything they had to say about what the future holds as the business branches out…
We chatted with Rana Mansour, learning how she started in UX, where she sees the industry heading and her advice for budding UX Designers. Take a read…
We sat down with Elvina Shagvaleyeva to learn about her career background in Kazakhstan and the cultural differences she’s experienced since moving to Dubai.