In case you missed it, yesterday we talked about how a website with a clean and simple design works really well if you’re selling a product concept.
Today we’re discussing status and feedback. In other words, how to reduce cognitive load by keeping your users informed of what’s going on at a particular moment in time.
How many times have you clicked on a link or call to action and nothing appears to be happening? *tumbleweed moment*. It’s frustrating right? Correct! It leads to rage clicks and drop offs. In today’s world people are not as forgiving or as patient as they once were. When you fail to keep your users informed, you’ll lose them, it’s that simple.
So, here’s what you need to do. Give your users feedback on what is happening with the system. Microinteractions are a good way to help with that.
When it comes to status updates, it can be as simple as displaying a progress bar, people are more patient when they know what’s happening and this simple step will reduce rage clicks, drop offs, frustration and increases overall customer satisfaction.
Feedback is equally important. When I say feedback, I mean signal to the user that the task is complete. Take UBER for example. After the user selects a destination or pick-up location, the phone very subtly vibrates to indicate that the request has been registered. That’s feedback.
Apple Pay also does this, that little ‘ding’ you hear sounds when the transaction is complete so you can remove the device and get on with your day.
Remember, always show the status and indicate when a task has been registered or completed.
Check back in on Sunday, we’ll be talking about how to automate and reduce effort.
A major shift in the digital landscape is happening and an increasing number of companies are focusing on their users’ digital experiences.
When was the last time you downloaded a song? Did you excitedly watch the status of your download while you waited? That progress indicator you were watching was a microinteraction, my friend! As you may already know, with great user experience and user interface design “the devil is in the details.” You can’t have an amazing digital experience if the details aren’t thought through and executed well. If microinteractions are designed successfully, they make a mediocre experience great, memorable and leave users wanting to return.
People often ask "what does good UX look like?". More often than not, people argue it’s how it looks, especially in the Gulf region which is not as digitally mature. Other people say it’s how it works, which is partly true, but again, not the right answer. Yes, design and functionality are important, but we're here to let you in on a little secret: good UX is about how it makes you FEEL.