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People often ask "what does good UX look like?". More often than not, people argue it’s how it looks, especially in the Gulf region which is not as digitally mature. Other people say it’s how it works, which is partly true, but again, not the right answer. Yes, design and functionality are important, but we're here to let you in on a little secret: good UX is about how it makes you FEEL.
UX touches three areas equally: business considerations, technology and the user. Put another way, what’s commercially viable, technically feasible and good for the user. However, there should actually be more weighting on the user because, in the end, that’s who you’re targeting, that’s who buys from you.
So how do you make your customers feel good and give them an experience they won’t forget? Glad you asked.
It’s really simple.
1. Reduce cognitive load. Make it easy for the user by reducing the amount of mental effort they need to complete a task.
2. Make it user-centric. In other words, think about what the user wants.
We’ve pulled together some great examples of the key UX principles. In this ten-part series, we'll explore some (not all) of the well-known usability principles, some of which we’ve adapted slightly, and some are our own, and show you how to create an unforgettable user experience.
If you pay attention to these principles, we guarantee you’ll create an amazing user experience that will keep your customers coming back for more!
Stay tuned for the 10 UX principles!
We took time out to chat with Sudipt Shah, our CEO and co-founder, as well as Doaa Badran, one of our talented UX researchers ahead of Digital of Things launch in the Kingdom of Saudi Arabia. Hereʼs everything they had to say about what the future holds as the business branches out…
We chatted with Rana Mansour, learning how she started in UX, where she sees the industry heading and her advice for budding UX Designers. Take a read…
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We sat down with Elvina Shagvaleyeva to learn about her career background in Kazakhstan and the cultural differences she’s experienced since moving to Dubai.