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People often ask "what does good UX look like?". More often than not, people argue it’s how it looks, especially in the Gulf region which is not as digitally mature. Other people say it’s how it works, which is partly true, but again, not the right answer. Yes, design and functionality are important, but we're here to let you in on a little secret: good UX is about how it makes you FEEL.
UX touches three areas equally: business considerations, technology and the user. Put another way, what’s commercially viable, technically feasible and good for the user. However, there should actually be more weighting on the user because, in the end, that’s who you’re targeting, that’s who buys from you.
So how do you make your customers feel good and give them an experience they won’t forget? Glad you asked.
It’s really simple.
1. Reduce cognitive load. Make it easy for the user by reducing the amount of mental effort they need to complete a task.
2. Make it user-centric. In other words, think about what the user wants.
We’ve pulled together some great examples of the key UX principles. In this ten-part series, we'll explore some (not all) of the well-known usability principles, some of which we’ve adapted slightly, and some are our own, and show you how to create an unforgettable user experience.
If you pay attention to these principles, we guarantee you’ll create an amazing user experience that will keep your customers coming back for more!
Stay tuned for the 10 UX principles!
A major shift in the digital landscape is happening and an increasing number of companies are focusing on their users’ digital experiences.
When was the last time you downloaded a song? Did you excitedly watch the status of your download while you waited? That progress indicator you were watching was a microinteraction, my friend! As you may already know, with great user experience and user interface design “the devil is in the details.” You can’t have an amazing digital experience if the details aren’t thought through and executed well. If microinteractions are designed successfully, they make a mediocre experience great, memorable and leave users wanting to return.
In case you missed it, yesterday we touched on the importance of giving your customers a memorable experience by reducing cognitive load and making the experience user-centric. Today we’ll show you how to make it user-centric by matching the real world - one of the key UX principles.