In case you missed it, yesterday we explored personalisation and showed the value of getting your users to set their preferences early on so you can make better, personalised recommendations. Today, the great debate. Minimalist design and aesthetics.
The old adage rings true, first impressions matter and that's no exception when it comes to your website or app. Aesthetics and a minimalist design are extremely important when you want to make a good first impression, especially when you’re selling a limited supply, high value product like a phone, watch or car.
Usually it’s all about showcasing the product. Usually! It’s not just about the sale, it’s about inspiring your customers and showcasing your product.
Apple are selling a product concept, that’s why they use simple text, copy and an abundance of white space (or black space in this case), to inspire their customers. They make their customers focus on the product not the crap. Yes, they include a small ‘BUY’ call to action but it’s not plastered everywhere. Apple are saying ‘When you’re ready, after we’ve sold you on the product, then buy it’.
On the other hand, if you have a traditional e-commerce site and you’re selling a large volume of SKUs, you need a different strategy. You can still make it aesthetically pleasing, but it's more about the sale in this case.
So, to recap, a pretty site with a clean and simple design works really well if you’re selling a product concept; low volume, high value.
Tomorrow we’ll be looking at how to reduce cognitive load through status and feedback. Stay tuned.
Whenever you or your team are moving into a certain degree of uncertainty it is advisable to do it in a safe way by running experiments or launching MVPs instead of a full product proposition.
For those who have never heard the term “MVP”, it stands for Minimum Viable Product and it’s simply the first workable version of a business idea.
When was the last time you downloaded a song? Did you excitedly watch the status of your download while you waited? That progress indicator you were watching was a microinteraction, my friend! As you may already know, with great user experience and user interface design “the devil is in the details.” You can’t have an amazing digital experience if the details aren’t thought through and executed well. If microinteractions are designed successfully, they make a mediocre experience great, memorable and leave users wanting to return.