We understand your users first. By knowing your users’ needs, along with technical feasibility, and business requirements, we can ensure that our design process remains truly user-centric.
User-centered design approach.
We grasp the user's needs, understand the business requirements, and anticipate any potential technical limitations.
We gather information, analyse data, define the problem to create the user flows and information architecture.
We design wireframes, create visual designs, develop prototypes, validate them with users and iterate the design.
We work closely with the developments to bring the design to life, ensuring the experience aligns with the design vision.
Our team of UX experts.
We’re a team of handpicked experts in user experience, coming from all corners of the globe.
With professional and academic training in UX, research, and design, we bring diverse perspectives and skills to the table.
With 14 nationalities and proficiency in 16 languages, collectively, we have over 50 years of experience in delivering UX solutions tailored to the MENA region.
Arabic visual design.
We specialise in Arabic visual design, adapting English templates for right-to-left alignment, prioritising spacing and hierarchy, and selecting web-safe Arabic fonts for readability. Our designs incorporate culturally relevant icons, imagery, and translations for regional variations of Arabic.
Our design services.
We create seamless and engaging experiences across all digital platforms, tailored to meet your users’ needs.