Who we are.

We're experts in user research, UX and UI.

Digital of Things - team members

We are all passionate about human behaviour.

Our Passion

Experience design and user research is what we love! With over 45 years of combined experience in the UAE, across various industries, we’re known for our expertise, and user-centric focus. We’ve excelled in this field while keeping our clients and customers happy and at the heart of what we do. 

Our History

DOT was founded by two ex-Emirates Airline employees in 2018, after being frustrated with the lack of UX skills and user-centric products in the region. From that point, we've grown into a company recognised by experts in the field, in which we received few awards and accolades.

Digital of Things - product strategy

Product Strategy

Digital of Things - user research

User Research

Digital of Things - experience design

Experience Design

Digital of Things - development


Who we are.

  • We’re a trusted user experience agency in Dubai. We're curious and always ask questions.
  • We enjoy digging in to customer behaviour. We like simplifying complexity.
  • We're passionate about sharing what we know.
  • We love what we do and like to think we are good at it.

We are 'digital partner material'.

Our exceptional team that makes all of the above happen.

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7 nationalities icon


Combined years
in the UAE


7 nationalities icon



How we help
UX / UI enthusiasts.


Our clients.