We're passionate about human behaviour and interaction.
User experience design and user research is what we love! With over 50 years of combined experience in the UAE across various industries, we’re known for our expertise and user-centric focus. We’ve excelled in this field while keeping our clients and customers happy and at the heart of what we do.
DOT was founded by our co-founders in 2018 after noticing a gap in the market with the lack of UX skills and user-centric product solutions in the region. Today we've grown into a company recognised by experts in the field and have received awards and accolades for our quality work, a testament to UX.
We are 'digital partner material'.
Sudipt has an extensive digital background specialising in user experience, product development and digital strategy and has worked in senior digital roles for blue chip companies including IBM, Bloomberg, Lloyds Banking Group and The Emirates Group.
Beryl has an extensive experience in office administration, customer service and communication, with over 8 years work experience in a variety of industries including media, advertising, and non-profit organizations. She loves talking to people and is always smiling.
With an impressive decade-plus long record of integrated communications experience, Brooke is an expert at helping businesses reach their audiences – with impact! She's worked with not-for-profits to large multinationals across 80 countries.
Allan’s curiosity took him from graduating in information technology to pursuing a career in strategic account management and client servicing. He has launched programs for clients in Middle East, North Africa and European brands with success and professionalism.
Rana has a wide experience in working with both regional and international clients and is focussed on bridging the gap between client's business requirements and user's needs through perfecting user interfaces.
Pooja has extensive experience in customer facing and operational roles, consulting with clients to understand their requirements and recruit the right participants to match their needs.
Darryn's design experience has led him to deliver projects across app and web with various clients in South Africa and most recently Dubai. His passion for human interaction translates into beautiful and delightful UI designs.
Nourhan is a UX researcher and designer with a passion for solving problems and creating engaging, user-centric experiences. Her diverse background has catalysed her ability to profoundly empathize with and connect to users.
With a background in computer science, Tarek has honed his passion to design in all forms for new technologies. His rich experience obtained from working at different agencies led him to start up his own agency, ZTA Design, before relocated to Dubai and joining DOT.
With a strong belief in simplicity and empathy, Diksha is passionate about crafting experiences that bring people and products together.
Doaa's love for research is rooted in understanding human interactions and behaviour, with almost 8 solid years studying consumer insight and behavior across the Middle East and North Africa.
Elvina's area of interest is behavioural and cognitive psychology and how that can be applied and translated into effective, task-oriented design solutions.
Jessica is a practitioner of UX consultancy with experience a variety of organizations across multiple domains. Passionate about analyzing and solving complex problems, she is focused on the creation of mobile and web applications with special attention to accessibility.
Leen is a passionate researcher with a drive for understanding and empathizing with users.
Yamini is a brand marketer with a specialisation in creative content and social media for top-tier brands including noon, Amazon, Landmark Group and Mumzworld to name a few.
Bashar is obsessed with human-centric design and specializes in designing user interfaces and digital products, blending design, user experience, marketing, and business, translating economic value for your business.