Combining research

with design to create experiences.

Nationalities

50+

years combined experience

Languages spoken

Our passion.

Experience design and user research is what we love! With over 50 years of combined experience across various industries, we’re known for our expertise and user-centric focus. We’ve excelled in this field while keeping our clients and customers happy and at the heart of what we do.

Our history.

Founded in 2018, we noticed a gap in the market with the lack of UX skills and user-centric product solutions in the region. Today we've grown into a company recognised by experts in the field and have received awards and accolades for our quality work, a testament to UX.

Our values.

At the core of our ethos is curiosity, driving us to constantly inquire and learn. We find fulfilment in understanding customer behaviour, making complex concepts, simpler. Our deep love for what we do is a testament to our expertise, making us the embodiment of 'digital partner material'.

Our people.

Our exceptional team that makes all this happen.

Brooke

COO & Co-founder

Sudipt

CEO & Co-founder

Bashar

UI Designer

Jessica

UX Lead

Allan

Operations Manager

Darryn

UI Designer

Tarek

UI Designer

Tra

UX Consultant

Adam

Senior UX Researcher

Liliane

Project Manager

Michael

Finance Manager

Sukhanya

UX Design & Research

Our blogs.

From campus to career with Sukhanya Narayanan, UX Associate

Coffee chat with Sukhanaya: Her transition from university to her first job at Digital Of Things

Rana: Our talented UX and research lead

We chatted with Rana Mansour, learning how she started in UX, where she sees the industry heading and her advice for budding UX Designers. Take a read…

Introducing UserQ!

We’re empowering researchers, designers and more to access MENA's first and only remote user testing and research platform in the region, enabling brands to access thousands of local and regional testers and run research studies in Arabic and English.

Guide to running an impactful diary study

An in-depth diary study is an effective way to get up close and personal with your participants. Our go-to guide helps you reap real results. Ready?

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