Experience design and user research is what we love! With over 45 years of combined experience in the UAE, across various industries, we’re known for our expertise, and user-centric focus. We’ve excelled in this field while keeping our clients and customers happy and at the heart of what we do.
DOT was founded by two ex-Emirates Airline employees in 2018, after being frustrated with the lack of UX skills and user-centric products in the region. From that point, we've grown into a company recognised by experts in the field, in which we received few awards and accolades.
We are 'digital partner material'.
Sudipt has an extensive digital background, specialising in user experience, product development and digital strategy. With over 15 years experience Sudipt has worked in senior digital roles in blue chip companies, from IBM, Bloomberg, Lloyds Banking Group in UK to The Emirates Group in UAE and has started multiple digital businesses in the UK. Fluent in English, Hindi and Gujarati.
With over 13 years of integrated communications experience, Brooke is an expert at helping businesses reach their audiences – with impact. She has worked with organisations ranging from not-for-profits to large multinationals, and has delivered results on five continents, across 80 countries. Fluent in English.
Aditi has been solving complex UX problems and conducting user research for more than 18 years in India and the Middle East. She has built and managed effective design teams to deliver outstanding value to clients across a variety of industries including Emirates Airlines, Sky News Arabia, Qatar Telecom, Gulf International Bank, National Bank of Kuwait, Al Futtaim Automotive Group and Commercial Bank of Qatar. Fluent in English and Hindi.
Abeer has over 8 years of experience in marketing across various industries; education, healthcare and aviation. Along with her Bachelor's degree in Business Administration at the American University of Beirut, she has a passion for digital marketing. Her focus was solely on data-driven marketing, where she managed the digital marketing portfolio of the MENA region at Emirates Airlines. Fluent in English and Arabic.
MC completed her dual Masters Degree, International Operational Marketing and Digital Project Management in Paris. She has over 6 years of experience within the pharmaceutical industry; where she handled most of digital projects for Sanofi Aventis, Abbott and Merck. Her experience focuses on managing teams primarily, as well as, conducting strategy development and delivering the final project. Fluent in English, Arabic and French.
Pooja has extensive experience in customer facing and operational roles, through her previous position at Abu Dhabi Airport. At DOT, Pooja consults with clients to understand their requirements and recruits the right participants to match their needs. Fluent in English, Hindi and Punjabi.
Tarek has a passion to design in all forms for new technologies; his background in Computer Science allowed him to explore his graphic design skills. The rich experience he obtained from working at different agencies; as a graphic designer, UI and front-end development led him to start up his own agency, ZTA Design before he relocated to Dubai. Fluent in English, Arabic and French.
Yonette is a passionate advocate for user research and thrive for good design of products and services as she has over 7 years of experience in carrying out UX strategy, research and end-to-end design projects for clients across various industries. She's worked across the African continent for client’s such as FaceBook, Uber and Bill and Melinda Gates Foundation. Fluent in English and Africaans.