We'll build a user-centric product strategy and roadmap for your business by using the below methodology.
Understand the business vision, success factors, set metrics and optimization plans. It is best for companies that have an existing number of digital channels and are seeking a methodical approach to improve all-around performance and be able to measure results.
It allows us to look at the trends and practices for the specific domain in and outside of the region. It helps identify potential gaps and validate if the concept has potential to be successful in the given market.
This is a perfect activity to understand how your existing product fares against the existing similar products around the globe or in the region. The criteria for benchmarking are identified at the outset of the project. The end goal is to get a list of ideas to emulate or the list of features to steer clear from.
Dive deep into the customer journey, how to improve the user experience, and how to increase conversions. We identify the customer pain and gain and see what features could be introduced to reduce the pains or create gains. Mostly this activity is followed by competitive benchmarking or any other form of desktop or lab-based research.
Ongoing process of transforming business goals into a plan that uses content as a primary means of achieving those goals. We run workshops with the business to understand their goals and existing content.
A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short- and long-term goals for the product or project, and how they will be achieved.
After conducting discovery activities such as user research or market analysis, we create a list of features that could be a part of the new product or the revamped product. In a workshop with business, we priorotise these on the basis of effort, user impact thus creating a list of MVP features.
Based on the agreed upon scope of the MVP and future stages, we create a list of requirements for the team, tools, processes and initiate the redesign or design process. Project management is provided from our end.
For startups who have an idea but need funding or approvals or just a validation how their idea could manifest digitally; we create a quick click-through prototype. These can be used to demonstrate the key features planned and value gains from end-user perspective.
Understand the business vision, success factors, set metrics and optimization plans. It is best for companies that have an existing number of digital channels and are seeking a methodical approach to improve all-around performance and be able to measure results.
It allows us to look at the trends and practices for the specific domain in and outside of the region. It helps identify potential gaps and validate if the concept has potential to be successful in the given market.
This is a perfect activity to understand how your existing product fares against the existing similar products around the globe or in the region. The criteria for benchmarking are identified at the outset of the project. The end goal is to get a list of ideas to emulate or the list of features to steer clear from.
Dive deep into the customer journey, how to improve the user experience, and how to increase conversions. We identify the customer pain and gain and see what features could be introduced to reduce the pains or create gains. Mostly this activity is followed by competitive benchmarking or any other form of desktop or lab-based research.