Product Strategy. 

Formulate the ideal product strategy and roadmap to be truly user-centric.

Digital of Things - business

Business.

Vision Workshop

Understand the business vision, success factors, set metrics and optimization plans. It is best for companies that have an existing number of digital channels and are seeking a methodical approach to improve all-around performance and be able to measure results.


Digital of Things - customer

Customer.

Market analysis.

It allows us to look at the trends and practices for the specific domain in and outside of the region. It helps identify potential gaps and validate if the concept has potential to be successful in the given market.

Competitive Benchmarking

This is a perfect activity to understand how your existing product fares against the existing similar products around the globe or in the region. The criteria for benchmarking are identified at the outset of the project. The end goal is to get a list of ideas to emulate or the list of features to steer clear from.

Digital of Things - market

Market.

Customer Value Proposition

Dive deep into the customer journey, how to improve the user experience, and how to increase conversions. We identify the customer pain and gain and see what features could be introduced to reduce the pains or create gains. Mostly this activity is followed by competitive benchmarking or any other form of desktop or lab-based research.

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Content strategy

Ongoing process of transforming business goals into a plan that uses content as a primary means of achieving those goals. We run workshops with the business to understand their goals and existing content.

Roadmap

A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short- and long-term goals for the product or project, and how they will be achieved.

Feature Prioritisation

After conducting discovery activities such as user research or market analysis, we create a list of features that could be a part of the new product or the revamped product. In a workshop with business, we priorotise these on the basis of effort, user impact thus creating a list of MVP features.

People, process, technology (PPT) setup

Based on the agreed upon scope of the MVP and future stages, we create a list of requirements for the team, tools, processes and initiate the redesign or design process. Project management is provided from our end.

Concept creation

For startups who have an idea but need funding or approvals or just a validation how their idea could manifest digitally; we create a quick click-through prototype. These can be used to demonstrate the key features planned and value gains from end-user perspective.

An email icon with @

Business.

Vision Workshop

Understand the business vision, success factors, set metrics and optimization plans. It is best for companies that have an existing number of digital channels and are seeking a methodical approach to improve all-around performance and be able to measure results.


An email icon with @

Customer.

Market analysis.

It allows us to look at the trends and practices for the specific domain in and outside of the region. It helps identify potential gaps and validate if the concept has potential to be successful in the given market.

Competitive Benchmarking

This is a perfect activity to understand how your existing product fares against the existing similar products around the globe or in the region. The criteria for benchmarking are identified at the outset of the project. The end goal is to get a list of ideas to emulate or the list of features to steer clear from.

An email icon with @

Market.

Customer Value Proposition

Dive deep into the customer journey, how to improve the user experience, and how to increase conversions. We identify the customer pain and gain and see what features could be introduced to reduce the pains or create gains. Mostly this activity is followed by competitive benchmarking or any other form of desktop or lab-based research.

Content strategy

Ongoing process of transforming business goals into a plan that uses content as a primary means of achieving those goals. We run workshops with the business to understand their goals and existing content.

Roadmap

(this is copied from web) A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short- and long-term goals for the product or project, and how they will be achieved.


Feature Prioritization

After conducting discovery activities such as user research or market analysis, we create a list of features that could be a part of the new product or the revamped product. In a workshop with business, we priorotise these on the basis of effort, user impact and are able to create a list of MVP features

People, process, technology (PPT) setup

Based on the agreed upon scope of the MVP and future stages, we create a list of requirements for the team, tools, processes and initiate the redesign or design process. We provide project manage

Concept creation

For startups who have an idea but need funding or approvals or just a validation how their idea could manifest digitally; we create a quick click-through prototype. These can be used to demonstrate the key features planned and value gains from end-user perspective.

Our previous Product Strategy work.

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Postpay

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Global Village

Revamp website and app design, UX and UI design
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UAE Pro League

Mobile app and website redesign
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Atlantis

UX and UI solution - AI
View more work  >

Are you a startup looking to grow?

We’ll help you move your business from a concept to a company! We can help you grow through all the stages, from research and concept validation, work towards a minimum viable product, build traction, refine your product or service, and scale up. We’ll understand your business needs and use our technical skills and knowledge to help you grow.