What we do. 

We create exceptional human experiences based on user behaviour and data.

Digital of Things - Usability and interaction experts, that develop a product strategy to bring your idea to life

We are usability interaction experts who specialise in creating smarter, more intuitive digital products and customer experiences, tailor-made for people of the Middle East. Following a user-centered design process, we audit, analyse, benchmark, strategise, write and design clear, impactful experiences that fit your customer's exact needs and wants. We love understanding human behaviour and bring user research and testing into the heart of everything we do.

Digital of Things - Product Strategy

Product Strategy

We'll help you develop a digital product strategy to bring your idea to life, define what you want to achieve, and build an effective product roadmap to make it happen.

Digital of Things - User Research Service

User Research

User research allows us to truly understand your customers, putting them at the heart of your decision-making process. We have user research and testing facilities to ensure our clients create truly user-centered products.

Digital of Things - UX/UI Design Service

UX/UI Design

Following a user-centered design process, we design clear, pixel-perfect user experiences across all your digital platforms to fit your customer's wants and needs. We’ll make sure our UX and UI designs are implemented exactly how they should be. No muss, no fuss.


Our process looks a little something like this.

We apply a user-centered design process that enables us to understand your user's needs and wants, your business priorities, and any technical limitations to provide a user-centric solution. As your digital partner, we’re with you every step of the way.

A discover icon for digital of things process.


We understand your customer and their intentions when using or engaging with your product. We dig deep to understand your business needs and technical aspects.

A define icon for digital of things process.


We draw insights from the discovery phase so we can start giving shape to the new solution. This can include designing the information architecture, user task flows, design direction and wireframes.

A design icon for digital of things process


We design a product that is not just usable but visually appealing, using best practices and guidelines for user interfaces.

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We work closely with development teams to ensure a smooth handoff for integration and final delivery.

Josh, Fatafeat
Josh, Fatafeat

Josh, Fatafeat

Head of Product and Data

Professional, efficient and top quality execution. DOT has been instrumental to the product development of our local digital products. Experts in their craft and professional in their approach, they have always gone over and above to deliver on time and on budget.

Tamer, Al-Futtaim
Tamer, Al-Futtaim

Tamer, Al-Futtaim

Product Management Leader

I worked with Digital of Things on a few projects. They always came through and have really excelled at showing their value and experience. I enjoy working with the team. I never felt they were external. I always thought of them as part of the internal team. They excite well and on time.

Joaquín, Renacen
Joaquín, Renacen

Joaquín, Renacen


We worked with Digital of Things on a rather innovative project where users needed to test 2 different environments. The final report was very useful, with clear and insightful information, the team at Digital of Things is really awesome to work with. I totally recommend them!

Afzal, UAE Pro League
Afzal, UAE Pro League

Afzal, UAE Pro League

IT Manager

Thank you very much for the designs. If there is anything I will let you know. On the other note, The experience of meeting and working with DOT was really superb. I am sure that we can keep giving DOT reasons to be proud of this relationship.

Deana, RSA
Deana, RSA

Deana, RSA

Head of Direct Channels

Decision to work with Digital of Things has proven to be an eye opener, we quickly got to understand where are the customer experience gaps, their pain points and how the customers exactly interact with our website. We gained detailed and documented steps to improve our customer experience.

Tariq, Postpay
Tariq, Postpay

Tariq, Postpay

Founder & CEO

We engaged in a comprehensive UI/UX project with DoT and really strongly recommend them. They have a deep understanding and expertise in UX which is unsurpassed in the region. Any business that takes their UI/UX seriously should definitely reach out to Digital of Things!

Amanda, Mashreq Bank
Amanda, Mashreq Bank

Amanda, Mashreq Bank

Vice President, Expertise Lead UX

DoT were able to quickly adapt their service and capabilities to offer us a remote user testing service. DoT were thoroughly professional throughout the service engagement and we look forward to working with them again in the near future.

Dorota, Liquid Retail
Dorota, Liquid Retail

Dorota, Liquid Retail

Ecommerce Manager

I am totally amazed by the professionalism and culture of Digital of Things. Not only they are expert in research, they are also great to work with: flexible, responsive, open minded, always digging deeper to fully understand client’s need. Strongly recommend them.

Rami, Kanzi
Rami, Kanzi

Rami, Kanzi


Digital Of Things is one of the most professional UX/UI agencies in the region! They have an amazing team of talented individuals who are always happy to go the extra mile to make sure your business objectives are met. DOT was more of a partner and a UX trusted advisor to us.

Maddy, Deliveroo
Maddy, Deliveroo

Maddy, Deliveroo

User Research Coordinator

Working with Digital of Things has been an absolute pleasure. They are quick to respond, flexible, and know what they are doing. You don't worry about language barriers and miscommunication. I feel as if we have worked together for years as they know exactly what we are looking for.

Avantika, Citymax
Avantika, Citymax

Avantika, Citymax

Omni-Channel Digital Marketing Manager

Had a great experience working with DOT. Extremely well informed and professional team with expertise in the UX/ UI field. They are flexible as well and happy to work within constraints of the brand. Would definitely recommend them.

Sally, Bio Agency
Sally, Bio Agency

Sally, Bio Agency

Head of Delivery and Operations

We found Digital of Things to be excellent partners. They delivered excellent observational outputs allowing us to enhance our product and move confidently to development phase. We will definitely be seeking their help on future projects in the region.

View our work >

Our capabilities.

UI/UX design

UX strategy
Heuristic evaluation and audit
Analytics analysis
Competitor benchmarking
Wireframe design
Prototype and MVP design
Visual UI design
Component library design
Cognitive walkthrough
Content inventory and audit
User task analysis

User research

Usability testing
Card sorting
Focus group discussions
Customer interviews
Diary studies
Customer journey maps
Tree testing
Guerilla testing
Eye tracking
Emotional tracking
Contextual field studies

Product strategy

Discovery analysis
Stakeholder workshops
Market analysis
Competitive benchmarking
Customer value proposition
Content strategy
Product roadmap
Feature prioritisation
Concept creation

Our work.



FinTech UX and UI design
Global VillageGlobal VillageGlobal Village

Global Village

Revamp website and app design, UX and UI design
UAE Pro LeagueUAE Pro LeagueUAE Pro League

UAE Pro League

Mobile app and website redesign


UX and UI solution - AI

Are you a startup looking to grow?

We’ll help you move your business from a concept to a company! We can help you grow through all the stages, from initial research and concept validation to working towards a minimum viable product, building traction, refining your product or service and scale up.

We'll understand your business needs and use our technical skills and knowledge to help you grow.