We create exceptional human experiences based on user behaviour and data.
We are usability interaction experts who specialise in creating smarter, more intuitive digital products and customer experiences, tailor-made for people of the Middle East. Following a user-centered design process, we audit, analyse, benchmark, strategise, write and design clear, impactful experiences that fit your customer's exact needs and wants. We love understanding human behaviour and bring user research and testing into the heart of everything we do.
We'll help you develop a digital product strategy to bring your idea to life, define what you want to achieve, and build an effective product roadmap to make it happen.
User research allows us to truly understand your customers, putting them at the heart of your decision-making process. We have user research and testing facilities to ensure our clients create truly user-centered products.
Following a user-centered design process, we design clear, pixel-perfect user experiences across all your digital platforms to fit your customer's wants and needs. We’ll make sure our UX and UI designs are implemented exactly how they should be. No muss, no fuss.
We apply a user-centered design process that enables us to understand your user's needs and wants, your business priorities, and any technical limitations to provide a user-centric solution. As your digital partner, we’re with you every step of the way.
We understand your customer and their intentions when using or engaging with your product. We dig deep to understand your business needs and technical aspects.
We draw insights from the discovery phase so we can start giving shape to the new solution. This can include designing the information architecture, user task flows, design direction and wireframes.
We design a product that is not just usable but visually appealing, using best practices and guidelines for user interfaces.
We work closely with development teams to ensure a smooth handoff for integration and final delivery.
UX strategy
Heuristic evaluation and audit
Analytics analysis
Competitor benchmarking
Wireframe design
Prototype and MVP design
Visual UI design
Component library design
Cognitive walkthrough
Content inventory and audit
User task analysis
Usability testing
Card sorting
Focus group discussions
Customer interviews
Diary studies
Customer journey maps
Surveys
Tree testing
Guerilla testing
Eye tracking
Emotional tracking
Contextual field studies
Discovery analysis
Stakeholder workshops
Market analysis
Competitive benchmarking
Customer value proposition
Content strategy
Product roadmap
Feature prioritisation
Concept creation