User Research.

It all starts with understanding
your customer, inside out.

Your customers are unique. We study how they behave, think, feel and interact with your brand.

Using a variety of insightful research techniques and user testing and the latest technology, we’re able to deep dive into your customers’ emotions, motives and behaviour, better than ever before.

As leading UX experts in the Middle East, we truly understand the region and specialise in conducting Arabic research and testing.

Studying human behaviour in a digital world.

Why research with us?

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Offer a variety of research methodologies depending on your business needs.

A cube vector for cutting edge technology

Cutting-edge technologies available in-house or at your premises.

Sample recruitment that guarantees testing efficiency

Sample customer recruitment specialty that guarantees the testing efficiency.

An Arab vector

Experienced moderators to conduct research in English and Arabic.

We believe in the power of
smarter technology.

Digital of Things - eye tracking

Eye-tracking

Through eye tracking you can identify key areas of interest on your website, app and even in-store. We perform eye-tracking using:

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  • Tobii eye tracking software
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  • Eye tracking glasses
Digital of Things - facial expression analysis

Facial expression analysis

Using emotional analysis, we can understand when your user is happy, sad, angry, surprised, scared and even disgusted, while engaging with your brand.

Digital of Things - portable lab

Portable lab

Take your research anywhere and set up the equipment in only 10 minutes!

With our portable lab, you can observe how your customers interact with your environment or platforms, in any location.


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Usability Testing.

Our user testing lab help uncover your customers’ pain points, so we know exactly what to fix.

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Digital of Things - explore our in-house lab

Here are other ways we study your customers.

Josh, Fatafeat
Josh, Fatafeat

Josh, Fatafeat

Head of Product and Data

Professional, efficient and top quality execution. DOT has been instrumental to the product development of our local digital products. Experts in their craft and professional in their approach, they have always gone over and above to deliver on time and on budget.

Tamer, Al-Futtaim
Tamer, Al-Futtaim

Tamer, Al-Futtaim

Product Management Leader

I worked with Digital of Things on a few projects. They always came through and have really excelled at showing their value and experience. I enjoy working with the team. I never felt they were external. I always thought of them as part of the internal team. They excite well and on time.

Joaquín, Renacen
Joaquín, Renacen

Joaquín, Renacen

COO

We worked with Digital of Things on a rather innovative project where users needed to test 2 different environments. The final report was very useful, with clear and insightful information, the team at Digital of Things is really awesome to work with. I totally recommend them!

Afzal, UAE Pro League
Afzal, UAE Pro League

Afzal, UAE Pro League

IT Manager

Thank you very much for the designs. If there is anything I will let you know. On the other note, The experience of meeting and working with DOT was really superb. I am sure that we can keep giving DOT reasons to be proud of this relationship.

Deana, RSA
Deana, RSA

Deana, RSA

Head of Direct Channels

Decision to work with Digital of Things has proven to be an eye opener, we quickly got to understand where are the customer experience gaps, their pain points and how the customers exactly interact with our website. We gained detailed and documented steps to improve our customer experience.

Tariq, Postpay
Tariq, Postpay

Tariq, Postpay

Founder & CEO

We engaged in a comprehensive UI/UX project with DoT and really strongly recommend them. They have a deep understanding and expertise in UX which is unsurpassed in the region. Any business that takes their UI/UX seriously should definitely reach out to Digital of Things!

Amanda, Mashreq Bank
Amanda, Mashreq Bank

Amanda, Mashreq Bank

Vice President, Expertise Lead UX

DoT were able to quickly adapt their service and capabilities to offer us a remote user testing service. DoT were thoroughly professional throughout the service engagement and we look forward to working with them again in the near future.

Dorota, Liquid Retail
Dorota, Liquid Retail

Dorota, Liquid Retail

Ecommerce Manager

I am totally amazed by the professionalism and culture of Digital of Things. Not only they are expert in research, they are also great to work with: flexible, responsive, open minded, always digging deeper to fully understand client’s need. Strongly recommend them.

Rami, Kanzi
Rami, Kanzi

Rami, Kanzi

Founder

Digital Of Things is one of the most professional UX/UI agencies in the region! They have an amazing team of talented individuals who are always happy to go the extra mile to make sure your business objectives are met. DOT was more of a partner and a UX trusted advisor to us.

Maddy, Deliveroo
Maddy, Deliveroo

Maddy, Deliveroo

User Research Coordinator

Working with Digital of Things has been an absolute pleasure. They are quick to respond, flexible, and know what they are doing. You don't worry about language barriers and miscommunication. I feel as if we have worked together for years as they know exactly what we are looking for.

Avantika, Citymax
Avantika, Citymax

Avantika, Citymax

Omni-Channel Digital Marketing Manager

Had a great experience working with DOT. Extremely well informed and professional team with expertise in the UX/ UI field. They are flexible as well and happy to work within constraints of the brand. Would definitely recommend them.

Sally, Bio Agency
Sally, Bio Agency

Sally, Bio Agency

Head of Delivery and Operations

We found Digital of Things to be excellent partners. They delivered excellent observational outputs allowing us to enhance our product and move confidently to development phase. We will definitely be seeking their help on future projects in the region.

Our work.

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