We provide valuable insights into your users' needs, behaviours, and preferences to help you optimise your products and services, enhance your user experience, and drive customer satisfaction and loyalty.

Elevate your user-centered design process through a diverse range of qualitative research methodologies.
User interview
1:1 interviews offer personalised insights, deep understanding, and valuable data for informed, user-centered decisions.
Field research
By observing and interviewing users in their natural environment, you can understand their interactions with your product.
Focus group
Small group discussions on a specific topic, product or service allow you to gather a diverse range of user perspectives.
And many more...
We have extensive experience in various research methodologies, such as diary studies, contextual inquiry, ethnography, and more.

Usability testing.

Gather early user feedback through usability testing. Our skilled researchers observe user interactions, gather feedback and data, and analyse the results to identify areas for improvement. From wireframes to live apps, digital kiosks, and vehicles, we provide usability testing at any stage of the design process.

Our usability lab.

Digital of things observation room
Our state-of-the-art lab encompasses cutting-edge technology and powerful software features, such as facial expression analysis and eye tracking, to provide you with unparalleled insights into your users' behaviour and attitude.
explore our lab >


Experience the power of our in-house remote user research tool. Conduct unmoderated tests in both English and Arabic, with a focus on participants from the MENA region. With a larger user base, gain valuable insights on a wider scale.
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Digital of Things - product strategy

Product Strategy

Digital of Things - user research

User Research

Digital of Things - experience design

Experience Design

Digital of Things - development


Research operations.

We specialise in setting up and managing dedicated research labs, with advanced equipment, software, and facilities for data collection, participant observation, and usability testing, so you can focus on conducting impactful research.


We’ll handle every aspect of the process, from procuring high-quality equipment, tools, and software to setting up the ideal facilities for your needs.


Our team will develop templates for documenting observations, insights, and recommendations, and consent forms to ensure participant understanding and agreement before testing.

Lab training

Our step-by-step training will equip you with the knowledge you need to master the technology and apply the tailored processes and templates.

Our research services.

With our bilingual UX researchers and in-house research facilities, you can gain an in-depth understanding of your customers' needs, preferences, attitudes, and behaviours.

Our research work.
Digital of Things - UX UI Research case studyNoonUsability testing to enhance Noon's shopping experience in the Middle East


Usability testing to enhance Noon's shopping experience in the Middle East
Digital of Things - UX UI Research case studyLucidLuxury EV brand localises in-car screens for successful Saudi launch


Luxury EV brand localises in-car screens for successful Saudi launch
Digital of Things - UX UI Research case studyCarrefourUser Research


User Research
Digital of Things - UX UI Research case studyDeliverooMobile App Arabic Usability Test


Mobile App Arabic Usability Test