The DOT Score is an in-house evaluation tool, created and adapted over months, to measure and evaluate the experience of digital products and services.
We looked at many UX heuristics to form the basis of the foundation of this score and then applied our expertise to create an inclusive quantifiable score relevant to today’s time.
Each heuristic is weighted and our own algorithm scores each of the six key heuristics out of 100, then gives an overall score. The DOT Score only measures UX, it doesn't factor in other aspects such as price, product selection, offline customer service and so on.
Measures the usefulness and appropriateness of the system to serve user needs of accomplishing a task.
This rates the system’s intuitiveness and ease of use for users to complete their task at hand in optimum time.
At all times, the users stay in control of the system and it operates in accordance to users’ mental model.
Measures how aesthetically pleasing the system is in generating delightful emotions amongst users.
How up-to-date, accurate, and concise the content is to support users to complete their task.
The accessibility of users irrespective of the physical or digital limitations.
It provides a standardised benchmark, relevant to today's time which can be used for year on year and comparison with competitors.
It can be used to evaluate digital products/services from UX perspectives that has an understanding of users and their thought process.
It can evaluate, as well as standardise, the effectiveness of the UX maturity within an organisation and the teams as well.
It can uncover the key usability, design and general experience issues and assist to prioritise features to improve for future use.
Some features are not available and stop or slow users thereby affecting the experience.
Some features or elements have inconsistencies that could slow or confuse users.
Most features and elements have a positive flow and some minor tweaks can be expected.
DOT score provides a standardised benchmark that evaluates the effectiveness of the UX maturity, within an organisation and the teams as well. This benchmark is relevant to today’s time; which can be used for year on year and competitors comparison.
Evaluating digital products and services from UX perspectives of users, helps uncover key usability, design and general experience issues. This in return will assist to prioritise features that improve future use.
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Rumour has it that by 2020, customer experience will overtake price and product quality as the key brand differentiator. In a time of increased competition, shorter attention spans, and most things available at the touch of a button, this makes a lot of sense.
The UAE is one of the most culturally diverse countries in the world. With over 200 nationalities and various cultural differences at play, how do you understand your customers and design a UX strategy to meet their growing expectations?
The recipe to delivering an incredible food delivery app. With a huge convenience culture in the UAE and a relatively young population from all over the world, with one of the highest smartphone penetrations, it's no wonder customers are demanding seamless, efficient experiences from brands. This, coupled with the pandemic, has given rise to many on-demand apps in the last few years, especially in the food delivery sector.