The DOT Score.

We built an all-in-one metric and scoring system just for that - the DOT Score.

The DOT Heuristics

The DOT Score looks over six main heuristics, that are further segmented to 20 sub-heuristics and over a 100 attributes.

DOT score heuristics.png

The Outcome

DOT score provides a standardised benchmark that evaluates the effectiveness of the UX maturity, within an organisation and the teams as well. This benchmark is relevant to today’s time; which can be used for year on year and competitors comparison.

Evaluating digital products and services from UX perspectives of users, helps uncover key usability, design and general experience issues. This in return will assist to prioritise features that improve future use.