Observing usability for navigation on a TV menu.

User testing

Television app

Designs for a new e-commerce app for KSA, creating the most efficient journey possible. 

UX UI design

eCommerce app in KSA

Validating a new idea with real customers before investing further on the project. 

User testing

Concept testing

Design of a new, innovative, AI based recruitment platform. 

UX UI design

AI based recruitment tool

Finding out how useful the Arabic version of an app is.

User testing

Arabic app validation

Observing long term behaviour of customers by tracking their transactions.

User research

Tracking behaviour

User flow and designs for new fintech business launching in this region. 

UX UI design

New fintech service

Listening to customers first hand on their expectations and thoughts.

User research

1:1 customer interviews

Revamped website and app of well known tourist attractions in Dubai. 

UX UI design

Leisure app revamp

Conducted thorough audit on accessibility against WCAG guidelines.

UX UI design

Accessibility audit

Gathering customer's collective thoughts and opinions in a group setting.

User research

Focus groups

Re-classified all categories for a large store, based on users. 

User research

eCommerce taxonomy

Understanding the usefulness of a chatbot and if the tone of voice is pitched right. 

User testing

Chatbot tone of voice

Understanding how customers group categories of products using card sorting.

User research

Category grouping

Reviewing a well known app in the region against usability best practices. 

UX UI design

Expert review

Development of wireframes for a completely new app in healthcare industry. 

UX UI design

Wireframes for new app