Television app

User testing

Observing usability for navigation on a TV menu.

E-commerce app

UX UI design

Designs for a new e-commerce app for KSA, creating the most efficient journey possible. 

Concept testing

User testing

Validating a new idea with real customers before investing further on the project. 

AI based recruitment tool

UX UI design

Design of a new, innovative, AI based recruitment platform. 

Arabic app validation

User testing

Finding out how useful the Arabic version of an app is.

Tracking behaviour

User research

Observing long term behaviour of customers by tracking their transactions.

New fintech service

UX UI design

User flow and designs for new fintech business launching in this region. 

1:1 customer interviews

User research

Listening to customers first hand on their expectations and thoughts.

Leisure app revamp

UX UI design

Revamped website and app of well known tourist attractions in Dubai. 

Accessibility audit

UX UI design

Conducted thorough audit on accessibility against WCAG guidelines.

Focus groups

User research

Gathering customer's collective thoughts and opinions in a group setting.

eCommerce taxonomy

User research

Re-classified all categories for a large store, based on users. 

Chatbot tone of voice

User testing

Understanding the usefulness of a chatbot and if the tone of voice is pitched right. 

Category grouping

User research

Understanding how customers group categories of products using card sorting.

Expert review

UX UI design

Reviewing a well known app in the region against usability best practices. 

Wireframes for new app

UX UI design

Development of wireframes for a completely new app in healthcare industry.