MENA’s leading experience agency

We craft experiences that start with users and scale with impact across finance, government, health, and more.

More than UX.

We design the
full experience.

From in-depth user research to innovative experience design, our services are tailored to enhance your digital journey.

User research

We uncover how people think, feel, and behave across cultures and contexts.

Our bilingual research team works in Arabic and English to deliver insights that reflect real experiences.

From usability testing to field studies and surveys, we give you the evidence to make confident decisions.

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Experience design

We create designs that are clear, scalable, and accessible. Whether you are starting fresh or refining an existing product, we ensure every interaction is purposeful.

Our design process balances simplicity for users with structure for complex systems.

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Product & experience strategy

We work with you to shape products that serve both user needs and business goals.

From early discovery to feature prioritisation, our strategies bring clarity and direction to your digital roadmap.

Research lab & operations

We support teams in setting up and scaling in-house research labs.

From physical layout and tools to processes and governance, we provide everything needed to build an efficient research capability. We also offer full-service research execution across the MENA region.

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Customer experience (CX)

We look at the full customer journey to identify gaps and align teams across channels. From onboarding to support, we help you improve how people experience your brand.

Our work focuses on reducing friction, building trust, and increasing satisfaction.

UX training

We deliver hands-on UX training led by experienced practitioners.

Our courses are practical, outcome-driven, and tailored to your team. Sessions are available in Arabic and English and designed to embed user-centred thinking into daily work.

UserQ – remote testing platform

UserQ is our remote testing platform for quick feedback from real users in the Middle East.

Whether you are testing copy, layouts, or early ideas, it gives you fast access to regionally relevant insights that help you optimise your product with confidence.

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Built for MENA.
Designed for impact.

We combine deep regional insight with UX expertise to help ambitious teams across the Middle East create experiences that perform, engage, and scale.
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Regional expertise

Over 10 years shaping experiences in the GCC with a deep understanding of local users, markets, and cultures.

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Arabic and English insights

Bilingual, in-house research and design that reflects how people in the region think, behave, and interact with digital products.

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End-to-end UX services

We cover the full experience journey from research and strategy to design and testing, all in one team.

You don't have to take our word for it

Al-Futtaim logo
Stars

Tamer, Al-Futtaim

“I worked with Digital of Things on a few projects. They always came through and have really excelled at showing their value and experience. I enjoy working with the team. I never felt they were external. I always thought of them as part of the internal team. They excite well and on time."

Stars

Amanda, Mashreq

"Digital of Things were able to quickly adapt their service and capabilities to offer us a remote user testing service. DoT were proactive in demonstrating how the service would be conducted remotely and walked us through each step in the process. DoT were thoroughly professional throughout the service engagement and we look forward to working with them again in the near future."

Stars

Maddy, Deliveroo

“When you are doing international research, you always worry about language barriers, miscommunication, over communication, the other party not understanding what your objectives are, or worst, arriving to the session and seeing that everything you had stressed about has not been done. However, working with Digital of Things I feel as if we have worked together for years as they know exactly what we are looking for."

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Stars

Joe, Google

"I recently worked as a Project Manager from Google LCS with Doaa from DoT on a UT/UX Project for a tourism board client and I was mostly impressed by her ability to adjust the scope and adapt to the client's evolving requirements while making sure the project is completed with the primary mandate in mind and within the realistic time frame initially set. DoT's professionalism and collaborative attitude was commendable!"

Renacen logo
Stars

Joaquín, Renacen

"We worked with Digital of Things on a rather innovative project where users needed to test 2 different environments on PC and mobile. The study was very well done, from the selection of the candidates to the execution of the tests. The final report was very useful, with clear and insightful information about the test results, and the team at Digital of Things is really awesome to work with. I totally recommend them!"

Stars

Tariq, Postpay

"We engaged in a comprehensive UI/UX project with DoT and really strongly recommend them. They have a deep understanding and expertise in UX which is unsurpassed in the region. Any business that takes their UI/UX seriously should definitely reach out to Digital of Things!"

Stars

Sally, BIO

"We had a specific need to user test our prototype in Dubai with a variety of nationalities including healthcare professionals. We found Digital of Things to be excellent partners. They delivered excellent observational outputs allowing us to enhance our product and move confidently to development phase. We will definitely be seeking their help on future projects in the region."

Stars

Andrea, Carrefour

“Thanks for the fantastic job done when I was in Carrefour, Sudipt and team! Best and most knowledgeable UX agency in the UAE. Also, love your fabulous lab!"

Stars

Deana, RSA

"Decision to work with Digital of Things has proven to be an eye opener, not only from web usability point of view, but also from gaining insightful customer sentiment and their decision-making when buying insurance. DOT helped remove the guesswork, have identified what’s working and what’s not working for the users, and have gained very detailed and documented actionable steps to improve our customer experience."

Al-Futtaim logo
Stars

Tamer, Al-Futtaim

“I worked with Digital of Things on a few projects. They always came through and have really excelled at showing their value and experience. I enjoy working with the team. I never felt they were external. I always thought of them as part of the internal team. They excite well and on time."

Renacen logo
Stars

Joaquín, Renacen

"We worked with Digital of Things on a rather innovative project where users needed to test 2 different environments on PC and mobile. The study was very well done, from the selection of the candidates to the execution of the tests. The final report was very useful, with clear and insightful information about the test results, and the team at Digital of Things is really awesome to work with. I totally recommend them!"

Google logo
Stars

Joe, Google

"I recently worked as a Project Manager from Google LCS with Doaa from DoT on a UT/UX Project for a tourism board client and I was mostly impressed by her ability to adjust the scope and adapt to the client's evolving requirements while making sure the project is completed with the primary mandate in mind and within the realistic time frame initially set.DoT's professionalism and collaborative attitude was commendable!"

Flexible ways to work together

Fixed projects

Defined scope, set fees, and clear timelines. Ideal for goal-focused work with tight delivery.

On-demand retainer

Access senior UX minds on a rolling basis. High-value input, shaped around your roadmap.

Embedded expertise

Add DOT specialists to your team. Scale quickly with in-house support that understands your product and pace.

Let’s work together

Our in-house team delivers research and design that reflects how people across the region think and interact with digital products.