Services. 

We create exceptional human experiences based on user behaviour and data.

We are usability interaction experts who specialise in creating smarter, more intuitive digital products and customer experiences, tailor-made for people of the Middle East. Following a user-centered design process, we audit, analyse, benchmark, strategise, write and design clear, impactful experiences that fit your customer's exact needs and wants. We love understanding human behaviour and bring user research and testing into the heart of everything we do.

Research.

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Our research work.
Digital of Things - UX UI Research case studyNoonUsability testing to enhance Noon's shopping experience in the Middle East

Noon

Usability testing to enhance Noon's shopping experience in the Middle East
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Digital of Things - UX UI Research case studyLucidLuxury EV brand localises in-car screens for successful Saudi launch

Lucid

Luxury EV brand localises in-car screens for successful Saudi launch
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Experience design.

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Our design work.
Digital of Things - UX UI Research case studyPostpayBuy now pay later website and app design

Postpay

Buy now pay later website and app design
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Digital of Things - UX UI Research case studySki DubaiUX and UI redesign

Ski Dubai

UX and UI redesign
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Strategy & advisory.

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Our advisory work.
Digital of Things - UX UI Research case studyFlynasUX/UI Expert review for Saudi Arabian Airlines

Flynas

UX/UI Expert review for Saudi Arabian Airlines
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Digital of Things - UX UI Research case studyJarir bookstoreUX/UI Expert review for Saudi e-commerce application

Jarir bookstore

UX/UI Expert review for Saudi e-commerce application
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Development.

Content.

UX training.

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Our specialist training programs provide hands-on experience and expert guidance to help you master the latest UX methodologies and techniques, and advance your career in the field.

Our process looks a little something like this.

We apply a user-centered design process that enables us to understand your user's needs and wants, your business priorities, and any technical limitations to provide a user-centric solution. As your digital partner, we’re with you every step of the way.

Discover

Understand the needs of the user, the business and any technical limitations

Define

Analyse research data, define the problem, create flows and architecture

Design

Design wireframes, UI and updating the component library on the required system

Deliver

Hand over to dev. teams to ensure a smooth integration and final delivery.

Josh, Fatafeat
Josh, Fatafeat

Josh, Fatafeat

Head of Product and Data

Professional, efficient and top quality execution. DOT has been instrumental to the product development of our local digital products. Experts in their craft and professional in their approach, they have always gone over and above to deliver on time and on budget.

Tamer, Al-Futtaim
Tamer, Al-Futtaim

Tamer, Al-Futtaim

Product Management Leader

I worked with Digital of Things on a few projects. They always came through and have really excelled at showing their value and experience. I enjoy working with the team. I never felt they were external. I always thought of them as part of the internal team. They excite well and on time.

Joaquín, Renacen
Joaquín, Renacen

Joaquín, Renacen

COO

We worked with Digital of Things on a rather innovative project where users needed to test 2 different environments. The final report was very useful, with clear and insightful information, the team at Digital of Things is really awesome to work with. I totally recommend them!

Afzal, UAE Pro League
Afzal, UAE Pro League

Afzal, UAE Pro League

IT Manager

Thank you very much for the designs. If there is anything I will let you know. On the other note, The experience of meeting and working with DOT was really superb. I am sure that we can keep giving DOT reasons to be proud of this relationship.

Deana, RSA
Deana, RSA

Deana, RSA

Head of Direct Channels

Decision to work with Digital of Things has proven to be an eye opener, we quickly got to understand where are the customer experience gaps, their pain points and how the customers exactly interact with our website. We gained detailed and documented steps to improve our customer experience.

Tariq, Postpay
Tariq, Postpay

Tariq, Postpay

Founder & CEO

We engaged in a comprehensive UI/UX project with DoT and really strongly recommend them. They have a deep understanding and expertise in UX which is unsurpassed in the region. Any business that takes their UI/UX seriously should definitely reach out to Digital of Things!

Amanda, Mashreq Bank
Amanda, Mashreq Bank

Amanda, Mashreq Bank

Vice President, Expertise Lead UX

DoT were able to quickly adapt their service and capabilities to offer us a remote user testing service. DoT were thoroughly professional throughout the service engagement and we look forward to working with them again in the near future.

Dorota, Liquid Retail
Dorota, Liquid Retail

Dorota, Liquid Retail

Ecommerce Manager

I am totally amazed by the professionalism and culture of Digital of Things. Not only they are expert in research, they are also great to work with: flexible, responsive, open minded, always digging deeper to fully understand client’s need. Strongly recommend them.

Rami, Kanzi
Rami, Kanzi

Rami, Kanzi

Founder

Digital Of Things is one of the most professional UX/UI agencies in the region! They have an amazing team of talented individuals who are always happy to go the extra mile to make sure your business objectives are met. DOT was more of a partner and a UX trusted advisor to us.

Maddy, Deliveroo
Maddy, Deliveroo

Maddy, Deliveroo

User Research Coordinator

Working with Digital of Things has been an absolute pleasure. They are quick to respond, flexible, and know what they are doing. You don't worry about language barriers and miscommunication. I feel as if we have worked together for years as they know exactly what we are looking for.

Avantika, Citymax
Avantika, Citymax

Avantika, Citymax

Omni-Channel Digital Marketing Manager

Had a great experience working with DOT. Extremely well informed and professional team with expertise in the UX/ UI field. They are flexible as well and happy to work within constraints of the brand. Would definitely recommend them.

Sally, Bio Agency
Sally, Bio Agency

Sally, Bio Agency

Head of Delivery and Operations

We found Digital of Things to be excellent partners. They delivered excellent observational outputs allowing us to enhance our product and move confidently to development phase. We will definitely be seeking their help on future projects in the region.

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Engagement models we offer.

Digital of Things - multi-cultural

Fixed price

For fixed project deliverables and controlled investment, say goodbye to unexpected costs and hello to a tailored and reliable approach to achieving your goals.

Time and material

For those seeking a flexible and transparent approach to project management, we provide detailed breakdowns of time and cost, ensuring you only pay for what you need.

Staff augmentation

Complement your existing operations with additional research and design resources and expertise, seamlessly integrated to help you reach your goals faster.

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Our work.

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Experience on various domains and industries.

E-commerce & Retail
We've redesigned online and offline after-sale experiences in markets such as UAE, Hong Kong, and Singapore to meet regional differences and customer expectations.
Finance & Banking
We've conducted user research for banking studies to improve user experience, designed and developed UX/UI for buy now pay later solutions and even worked with a crypto platform.
Automotive & Mobility
We’ve tested interfaces with high-end users, designed new website for local clients breaking into international markets, and revamped mobile apps car owners.
Leisure & Tourism
We’ve conducted extensive research, created designs, and developed numerous digital applications for the Leisure & Tourism sector, spanning across aviation, hotels, and tourism boards.
Entertainment & Lifestyles
Our team has created responsive websites and web applications for a variety of entertainment venues, including cinemas, aquariums, indoor ski resorts, and amusement parks.
...and many more!
Our experience spans a wide range of industries and disciplines, including hospitality, telecommunications, healthcare, beauty, sports, and many more.