About us. 

We are all passionate about human behaviour

Our team love understanding how people interact with technology. They are passionate about getting into the details of customer behaviour.  

Meet the founders. 

Digital of Things was founded by two ex-Emirates colleagues. Seeing the need to provide world class UX services in the region, they decided to give up their jobs to create the region's first pure-play UX agency. 

Sudipt Shah

Founder and CEO

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For over 15 years, Sudipt has led digital initiatives in companies such as IBM, Lloyds Banking Group and Emirates. A British national, Sudipt relocated to Dubai in 2016 and is the CEO of Digital of Things.

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Brooke Cowling

Co-founder and COO

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With more than 12 years of experience, Brooke is an expert at helping businesses reach their audiences through understanding the customer experience. She has worked with not-for-profits to large multinationals, and has delivered results on five continents, across 80 countries.

Our team of UX experts




Combined years in UAE


Spoken languages

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Best Digital Agency 2018


Etisalat SMB Awards: Startup of the year - Finalist


International Business & Leadership Awards 2020:

SME & Youth


International Business & Leadership Awards 2020:

Overall Winner Category