Award-winning CX design and research agency. 

We focus on uncovering user insights and crafting intuitive design solutions to enhance user experience and achieve business objectives.

VIEW OUR WORK >

A better customer experience means better business.

It can be tough out there for businesses these days. But it doesn’t have to be. Whether a business succeeds or falls flat, comes down to the details.

Customer experience is the details, and understanding human behaviour is at the core.

That’s where we come in.

Our services.

Gain a deeper understanding of your target audience's needs, preferences, attitudes and behaviours with the support of our bilingual UX researchers and in-house research facilities.
Some of the research services that we offer:
  • User research
  • Competitor analysis
  • Usability testing
  • Research operations
learn more >
Our design services are focused on delivering clear, pixel-perfect experiences across all your platforms. By employing a user-centered design process, we ensure that your customers receive a seamless and engaging experience.
Some of the design services that we offer:
  • Information architecture
  • Wireframing
  • Visual design
  • Design system
  • UX microcopy
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With our expert guidance and support, we help you enhance the user experience of your product or service. We analyse your current user experiences, identify areas that require improvement, and offer actionable recommendations to improve your overall customer satisfaction.
Some of the advisory services that we offer:
  • Product strategy
  • Expert review
  • Accessibility audit
  • Conversion rate optimisation (CRO)
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Collaborating with our partner company, we utilise our team of skilled developers to create high-quality web and mobile applications that transform your ideas into reality.
Some of the development services that we offer:
  • Website development
  • Application development
  • Front-end development
Collaborating with our sister company, we create clear, concise, and effective copy that reflects your brand's tone of voice. Our content is designed to be easily translatable and localised into different languages as required, ensuring that your message resonates with a global audience.
Some of the content services that we offer:
  • Content strategy
  • Copywriting
  • Search engine optimisation (SEO)
Our specialised training programs offer a hands-on learning experience and expert guidance to help you become proficient in the latest UX methodologies and techniques.
Some of the training services that we offer:
  • Skill-based training
  • Lab setup
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Our expertise.

Strong UX

Benefit from our team's expertise and passion for UX. We’re a team of academically and professionally trained UX experts who genuinely love what we do and are focused on delivering results.

Regional knowledge

Through our team's extensive knowledge of the local market, you’ll get a personalised approach. We have a deep understanding of MENA and can provide you with insights to help you make decisions driven by user needs.

Arabic localisation

Our team of skilled bilingual UX designers and researchers will work with you to create and deliver digital solutions that meet the needs of your English and Arabic-speaking audiences.

Our usability lab.

Understand your user's behaviours, emotions, and wants by conducting user research tests in our usability testing lab, equipped with world-class technology and software features, including facial expression analysis and eye tracking.

Test devices
Laptop
Cameras
Microphones
Mobile device
stand
Eye tracking
Servers
Digital of Things - in-house lab
  • Ceiling microphone array
    Ceiling microphone with
    superior audio pick up
  • Blue snowball
    Classic studio quality
    USB microphone
  • MobileTesting Device to be paced here
  • Desktop/Laptop
    Mirroring device to showcase
    the test in progress
  • Cameras Ceiling cameras with 360 degree view
  • Mobile device stand Optimised for different devices and setups
  • Eye tracker Device to create visual heatmaps
  • Servers Voice and image recording storage platform
Explore our lab >

UserQ, the first MENA-based remote user research tool.

Introducing UserQ, MENA's first remote user research tool. With UserQ, you can conduct unmoderated tests in English and Arabic, and tap into a diverse pool of participants from the UAE, KSA, Egypt, and beyond.

Craft delightful user experiences by testing wireframes, prototypes, interfaces, and more — anytime, anywhere. With our user testing solutions, you can gain valuable insights and optimise your designs to meet your users' needs.

FIND OUT MORE >

Experience on various domains and industries.

E-commerce & Retail
We've redesigned online and offline after-sale experiences in markets such as UAE, Hong Kong, and Singapore to meet regional differences and customer expectations.
Finance & Banking
We've conducted user research for banking studies to improve user experience, designed and developed UX/UI for buy now pay later solutions and even worked with a crypto platform.
Automotive & Mobility
We’ve tested interfaces with high-end users, designed new website for local clients breaking into international markets, and revamped mobile apps car owners.
Leisure & Tourism
We’ve conducted extensive research, created designs, and developed numerous digital applications for the Leisure & Tourism sector, spanning across aviation, hotels, and tourism boards.
Entertainment & Lifestyles
Our team has created responsive websites and web applications for a variety of entertainment venues, including cinemas, aquariums, indoor ski resorts, and amusement parks.
...and many more!
Our experience spans a wide range of industries and disciplines, including hospitality, telecommunications, healthcare, beauty, sports, and many more.

We’re experts in UX/UI design and user research.

Digital of Things - DOT Score - all-in-one UX metric and scoring system

Evaluate your experience.

Want to see how the UX of your digital product measures up? We've built an all-in-one evaluation and scoring system just for that - the DOT Score.

Just share with us the details of your digital platform and we’ll reach out to you to help you generate a score.

EXPLORE DOT score >

Digital of Things - A better customer experience.

Understand your users.

Customer experience is in the details and understanding human behaviour is at the core.

Your customers are unique. We can help you understand your customer's needs, wants and behaviours through a variety of user research techniques.

EXPLORE USER RESEARCH >

Engagement models we offer.

Digital of Things - multi-cultural

Fixed price

For fixed project deliverables and controlled investment, say goodbye to unexpected costs and hello to a tailored and reliable approach to achieving your goals.

Fractional UX

We provide fractional resourcing so you can manage the exact amount of expertise, time, and assets you need for you projects without overcommitting.

Staff augmentation

Compliment your ongoing operations by adding extra UX research and design resources, giving you the flexibility to to scale up or down based on your project requirements.

Get in touch >

Work that makes an impact.

Digital of Things - UX UI Research case studyAtlantisUX and UI solution - AI

Atlantis

UX and UI solution - AI
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Digital of Things - UX UI Research case studyKanziUX / UI design

Kanzi

UX / UI design
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Digital of Things - UX UI Research case studyPostpayBuy now pay later website and app design

Postpay

Buy now pay later website and app design
LEARN MORE >
Digital of Things - UX UI Research case studyLucidLuxury EV brand localises in-car screens for successful Saudi launch

Lucid

Luxury EV brand localises in-car screens for successful Saudi launch
LEARN MORE >
VIEW MORE WORK >
VIEW MORE WORK >

Awards and accolades.

Digital of Things awards and accolades
Digital of Things awards and accolades
Digital of Things awards and accolades
Digital of Things awards and accolades

Happy clients, big and small.

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Digital of Things client testimonial
Tamer

Josh, Fatafeat

Head of Product and Data

Professional, efficient and top quality execution. DOT has been instrumental to the product development of our local digital products. Experts in their craft and professional in their approach, they have always gone over and above to deliver on time and on budget.

Digital of Things client testimonial
Tamer

Tamer, Al-Futtaim

Product Management Leader

I worked with Digital of Things on a few projects. They always came through and have really excelled at showing their value and experience. I enjoy working with the team. I never felt they were external. I always thought of them as part of the internal team. They excite well and on time.

Digital of Things client testimonial
Tamer

Joaquín, Renacen

COO

We worked with Digital of Things on a rather innovative project where users needed to test 2 different environments. The final report was very useful, with clear and insightful information, the team at Digital of Things is really awesome to work with. I totally recommend them!

Digital of Things client testimonial
Tamer

Afzal, UAE Pro League

IT Manager

Thank you very much for the designs. If there is anything I will let you know. On the other note, The experience of meeting and working with DOT was really superb. I am sure that we can keep giving DOT reasons to be proud of this relationship.

Digital of Things client testimonial
Tamer

Deana, RSA

Head of Direct Channels

Decision to work with Digital of Things has proven to be an eye opener, we quickly got to understand where are the customer experience gaps, their pain points and how the customers exactly interact with our website. We gained detailed and documented steps to improve our customer experience.

Digital of Things client testimonial
Tamer

Tariq, Postpay

Founder & CEO

We engaged in a comprehensive UI/UX project with DoT and really strongly recommend them. They have a deep understanding and expertise in UX which is unsurpassed in the region. Any business that takes their UI/UX seriously should definitely reach out to Digital of Things!

Digital of Things client testimonial
Tamer

Amanda, Mashreq Bank

Vice President, Expertise Lead UX

DoT were able to quickly adapt their service and capabilities to offer us a remote user testing service. DoT were thoroughly professional throughout the service engagement and we look forward to working with them again in the near future.

Digital of Things client testimonial
Tamer

Dorota, Liquid Retail

Ecommerce Manager

I am totally amazed by the professionalism and culture of Digital of Things. Not only they are expert in research, they are also great to work with: flexible, responsive, open minded, always digging deeper to fully understand client’s need. Strongly recommend them.

Digital of Things client testimonial
Tamer

Rami, Kanzi

Founder

Digital Of Things is one of the most professional UX/UI agencies in the region! They have an amazing team of talented individuals who are always happy to go the extra mile to make sure your business objectives are met. DOT was more of a partner and a UX trusted advisor to us.

Digital of Things client testimonial
Tamer

Maddy, Deliveroo

User Research Coordinator

Working with Digital of Things has been an absolute pleasure. They are quick to respond, flexible, and know what they are doing. You don't worry about language barriers and miscommunication. I feel as if we have worked together for years as they know exactly what we are looking for.

Digital of Things client testimonial
Tamer

Avantika, Citymax

Omni-Channel Digital Marketing Manager

Had a great experience working with DOT. Extremely well informed and professional team with expertise in the UX/ UI field. They are flexible as well and happy to work within constraints of the brand. Would definitely recommend them.

Digital of Things client testimonial
Tamer

Sally, Bio Agency

Head of Delivery and Operations

We found Digital of Things to be excellent partners. They delivered excellent observational outputs allowing us to enhance our product and move confidently to development phase. We will definitely be seeking their help on future projects in the region.

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Latest blogs articles.

Using the DOT Score: Airline Booking

  • By
    Digital of Things
    September 8, 2023
    September 11, 2023

We conducted a UX audit for three major airlines. The results? Well, even the most renowned airlines have room for improvement! Discover more.

Guide to Running an Impactful Diary Study

  • By
    Digital Of Things
    October 10, 2023
    October 10, 2023

An in-depth diary study is an effective way to get up close and personal with your participants. Our go-to guide helps you reap real results. Ready?

Launching in the KSA

  • By
    Digital of Things
    May 2, 2023
    July 10, 2023

We took time out to chat with Sudipt Shah, our CEO and co-founder, as well as Doaa Badran, one of our talented UX researchers ahead of Digital of Things launch in the Kingdom of Saudi Arabia. Hereʼs everything they had to say about what the future holds as the business branches out…

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